Small and medium-scale industries (SMI) have played a very important role in Malaysian economy. Particularly in terms of employment generation, better income distribution and as a training ground for entrepreneurs before investing in a larger scale businesses. However, there are many factors inhibiting the adoption of new technologies especially related to Information and Communication Technology (ICT) in the challenging world today. It is important to identify the primary obstacles they face with regard in adopting new technology. In order for them to survive in a long run, this study identifies problems and constraints faced by SMI inMalaysia. Then, focus on the challenges and barriers for them in adopting new technology. The researchers visited few foodprocessing SMI in the Southern Region of Malaysia and make comparison with few important publications on SMI development.
Penelitian ini memiliki tujuan untuk mengetahui lebih dalam dan mendeskripsikan kondisi bauran komunikasi pemasaran yang diterapkan oleh KSPPS Karisma kantor cabang Grabag dalam menarik minat anggota sehingga jumlahnya meningkat. Kegagalan sebuah koperasi dalam memperoleh anggota salah satu faktornya adalah kurangnya media komunikasi pemasaran, sedangkan anggota adalah sumber keberlangsungan hidup bagi koperasi, maka dibutuhkan komunikasi pemasaran yang baik untuk menginformasikan adanya suatu produk sekaligus membujuk agar masyarakat melakukan pembelian. Metode deskriptif kualitatif menjadi metode yang digunakan dalam penelitian ini. Metode analisis data yang digunakan yaitu pengumpulan data, penyajian data yang ditemukan, dan kesimpulan. Data diperoleh dari observasi dan wawancara dengan purposive sampling sebagai teknik pengambilan sampelnya, dokumentasi, internet, dan studi kepustakaan yang dilaksanakan pada February 2020 sampai Mei 2020. Bauran komunikasi pemasaran yang digunakan oleh KSPPS Karisma cabang Grabag untuk meraih anggota adalah periklanan,penjualan personal, pemasaran dari mulut ke mulut, pemasaran langsung dan interaktif, dan hubungan masyarakat dan publisitas. Dalam penelitian ini, bauran komunikasi pemasaran yang digunakan oleh KSPPS Karisma cabang Grabag berpengaruh terhadap peningkatan jumlah anggota.This study aims to know deeply and describe the conditions of marketing communication mix applied by KSPPS Karisma Grabag offices in attracting members’ interest so that the numbers increase. The failure of a cooperative in getting members one of the factors is the lack of the marketing communication media, while members are source of survival for cooperatives, so good marketing communication is needed to inform the existence of a product and persuading the public to make a purchase. The qualitative descriptive method is used in this research. Data analysis methods used are data collection, presentation of data, and conclusions. Data obtained from observations and interviews with purposive sampling as a sampling technique, documentation, internet, and literatur study conducted on February to May 2020. The marketing communication mix used by KSPPS Karisma Grabag office to reach members is advertising, personal selling, word of mouth marketing, direct and interactive marketing, and public relations and publicity. In this study, the marketing communication mix used by KSPPS Karisma Grabag office affect on increasing number of members.
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