The article is devoted to the study of evaluative tools used in modern French media in order to form the media image of a representative of the political elite. The techniques used in the creation of a memorial media portrait of Jacques Chirac (1932—2019), President of France from 1995 to 2007 are considered. The research material was the most prestigious French print media of various political orientations, published in late September — early October 2019 in connection with the death of the ex-President of the French Republic. The relevance of the research topic is dictated by the close attention of modern linguistics to axiological phenomena, differently presented in different types of discursive practices. The novelty of the study is due to the appeal to the analysis of the complex of evaluation tools used in the French print media when characterizing the former leader of the state during the nation’s farewell period. The estimated potential of the title of the article and its influence on the formation of the estimated vector of the entire text of the publication are shown. A systematic analysis of the assessment expression means, reflected in the memorial media portrait of the politician, is given. The factors that influenced the peculiarities of their use in this type of media portrait are revealed.
The article is devoted to the study of stereotypical gender perception and the formation of a female image created in the French media. The paper presents an analysis of the linguistic means representing the notion of a linguo-cultural image of a woman-politician in the French press (by the example of the candidate for the presidency of France Marine Le Pen). As a result of the analysis of a significant number of publications, the main characteristics prevailing in the media image of the woman-politician Marine Le Pen are established.
В данной статье рассматривается характеристика политиков через прозвищные именования на материале публикаций современной французской прессы. Анализируются прозвищные номинации известных политических деятелей, отражающие особенности их характера, политические убеждения и взгляды, факты из их биографий и отношение к ним общественности. Обосновываются причины возникновения и существования в современном французском языке подобных прозвищ, рассмотрены особенности их образования. Выявлен суггестивный потенциал области французских прозвищных именований политиков, реализуемый посредством ассоциативного мышления читателя. Адрес статьи: www.
The article identifies the stylistic means used to characterize a human being in the modern French political discourse. The authors consider the relevant problem of the mass media political discourse and analyse the linguistic means of expressiveness, which serve to characterize a politician in the French press. The findings indicate that the most frequent tropes used to characterize politicians in the modern French political discourse are metaphor, metonymy, epithet and irony.
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