The aim the article is to study the model of coexistence of different languages in the multicultural environment of Ukraine and EU countries (the Czech Republic, Germany, Poland and Italy). Methods. Testing was conducted using the Communicative Attitudes Technique. The degree of satisfaction with the environment was studied. Statistical analysis was performed using t-test, the Kolmogorov-Smirnov test, Pearson’s correlation coefficient. Reliability analysis was performed using Cronbach’s alpha. Results. The adaptability of EU citizens was found to be significantly higher than that of the residents of Ukraine (t=13.24; p < 0.001). The indicators of EU citizens are higher than those of Ukrainians (p<0.001) on a number of qualitative characteristics of adaptability: self-acceptance (t=21.84), acceptance of others (t=4.01), emotional comfort (t=4.49), internal control (t=33.74), external control (t=8.12); consciousness (t=2.58 at p<0.05). Conclusions. The obtained results give grounds to state a high level of communicative tolerance in the multicultural environment. This indicates the existence of effective models of multilingualism both in Ukraine and in the EU countries. Prospects. Further research may focus on identifying universal languages as communicative tools both in Ukraine and in EU countries.
El objetivo del artículo es un estudio práctico de la efectividad de las tecnologías digitales en el desarrollo de estrategias de comprensión auditiva en futuros filólogos pertenecientes a instituciones de educación superior (IES). En la metodología. la investigación involucró la encuesta por cuestionario y la técnica delphi. Para el procesamiento de datos matemáticos se utilizaron las pruebas de Anderson-Darling, Cramér-von Mises, Kolmogorov-Smirnov y Shapiro-Francia, así como la prueba t de Student. Los resultados notan que el nivel de habilidades de comprensión auditiva de los estudiantes en los grupos de control (GC) y experimental (GE) es aproximadamente el mismo (52% y 56%). El nivel predominante de aprendizaje de la materia en GC y GE es umbral, lo que indica una insuficiente formación de los alumnos en esta dirección. En conclusion, el estudio reveló la alta eficiencia de las tecnologías digitales en el desarrollo de estrategias de comprensión auditiva de los futuros filólogos. Se comprobó experimentalmente la relación entre una alta capacidad para percibir auditivamente una lengua extranjera y el uso de herramientas educativas multimedia digitales.
The article deals with "colorful" representation of female beauty, which is used in modern English-speaking and Russian-speaking society advertising (printed and internet resources of cosmetics and beauty products' advertising were chosen). The authors used different methods; main of them are describing method and component analysis when peculiarities of the advertising color terms meanings were in focus. Both English and Russian advertising discourses have had a tendency to create or borrow new color terms, in eager to describe modern beauty trends. English advertising texts includes a lot of originally French color terms, but Russian advertising texts have been incorporating English color terms, borrowed derivative and syntax models of modern color terms. The biggest part of lexical borrowings in Russian color terms vocabulary defines complexion and body skin color. In English advertising range of color terms, describing body skin tone or complexion is larger than in Russianspeaking advertising. In Russian-speaking advertising (hair color names), there are more fair or reddish hair names. Both English and Russian advertising discourse represent dark (black and brown) eyelashes as a feature of attractive woman. In English advertising as well as Russian one there is a comparison "mouth | lips
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