Under the influence of transformational changes in the economy, processes of conducting foreign economic activity on industrial enterprises of Ukraine are gradually becoming more complicated. The formation of a management mechanism and the determination of methods aimed at improving the efficiency of the organization of exportimport activity will update the choice of this topic of scientific research. In article key problems of formation control system foreign trade activities of enterprises, the main administrative objectives of department foreign trade activities are updated and the foreign trade activities key functions which have are defined to be carried out at the industrial enterprises. It is constructed the organizational and economic mechanism of management and are given scheme of organization foreign economic activity in industrial enterprise in which such functional features as were marked out: Marketing, logistic, tax planning. Major factors of influence on development industrial enterprises are noted, namely: The international dumping, aggressive tax planning of competitors, a condition of aggression environment, sales markets, protection of investors in partner country and stability of a political situation. The complex of measures aimed at stimulating foreign economic relations at industrial enterprises is taken into account. The importance of financial management and tax planning, which are key in the mechanism of management of foreign economic activity of an industrial enterprise, are highlighted. The result from the implementation of foreign economic activity is largely dependent on the introduction of the above stages of the proposed management mechanism.
The study is devoted to the substantiation of the basic components of the mechanism of regulation of social and labor relations in the united territorial communities of Ukraine. The article analyzes the research on the role of the state and local governments in regulating and developing social and labor relations at the local level. The leading world concepts in regulating social and labor relations have been characterized. The purpose and role of local self- government bodies in regulating social and labor relations have been defined. The basic scientific approaches to the concept of “community development” have been investigated. Based on the research, the basic components of the mechanisms of regulation of social and labor relations in the united territorial communities have been identified and their characteristics have been given.
Every year, more and more scientists and practicing economists explore such categories as «marketing» and «management», providing material for further reflection and analysis. Currently, the interpretation of marketing as a function of management is inferior to understanding it as a holistic concept of management, the so-called business philosophy. New directions of economic development to ensure its long-term economic growth require a deeper rethinking of the role of marketing in the activities of industrial enterprises in order to increase their competitiveness and identify it as a powerful factor in modernizing individual businesses and the economy. Strategic marketing today is necessary for the company, as it facilitates its rapid adaptation in the face of intense competition and the presence of a non-price aspect of this struggle. The purpose of the study is to study and combine strategic management and marketing, forming such a category as strategic marketing. Because it is known that strategic marketing emerged at the last stage of the evolution of marketing management. The basis of strategic marketing is to achieve sustainable competitive advantages in the market. During the development of a competitive marketing strategy, the company strives for successful and long-term work in the market. There is no one-size-fits-all strategy. It all depends on various factors: the industry in which the company operates, the capital and experience of the firm, competitors in this field, the creative approach of each company to stand out among others and the innovative approach. Only by considering all these factors, the company can build its personal, unlike all others, marketing strategy. Thanks to the management carried out by means of achievements of modern management and on the basis of marketing philosophy of management and control, the modern enterprise can achieve realization of the strategic purposes and increase not only own level of competitiveness, but also economy as a whole. Thus, modern economic development makes it possible to assert that the management of the enterprise and the adoption of not only operational but also strategic management decisions are significantly influenced by the marketing activities of the enterprise. Here it is necessary to understand not the narrow influence of various elements of marketing (advertising, sales, distribution, etc.), but its complex manifestation. This is due to the fact that until today, marketing has been closely linked to management, as marketing technologies and tools are evolving and beginning to penetrate and be used in the work of all departments at all levels of enterprise management. This gives grounds to assert that through a comprehensive assessment of the effectiveness of marketing activities can assess the effectiveness of management decisions and the success of enterprise management, as well as to give an opinion on the prospects for further development.
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