Mobile opportunistic networks are characterized by unpredictable mobility, heterogeneity of contact rates and lack of global information. Successful delivery of messages at low costs and delays in such networks is thus challenging. Most forwarding algorithms avoid the cost associated with flooding the network by forwarding only to nodes that are likely to be good relays, using a quality metric associated with nodes. However it is non-trivial to decide whether an encountered node is a good relay at the moment of encounter. Thus the problem is in part one of online inference of the quality distribution of nodes from sequential samples, and has connections to optimal stopping theory. Based on these observations we develop a new strategy for forwarding, which we refer to as delegation forwarding. We analyse two variants of delegation forwarding and show that while naive forwarding to high contact rate nodes has cost linear in the population size, the cost of delegation forwarding is proportional to the square root of population size. We then study delegation forwarding with different metrics using real mobility traces and show that delegation forwarding performs as well as previously proposed algorithms at much lower cost. In particular we show that the delegation scheme based on destination contact rate does particularly well.

The difficulty of scaling Online Social Networks (OSNs) has introduced new system design challenges that has often caused costly re-architecting for services like Twitter and Facebook. The complexity of interconnection of users in social networks has introduced new scalability challenges. Conventional vertical scaling by resorting to full replication can be a costly proposition. Horizontal scaling by partitioning and distributing data among multiples servers -e.g. using DHTs -can lead to costly inter-server communication.We design, implement, and evaluate SPAR, a social partitioning and replication middle-ware that transparently leverages the social graph structure to achieve data locality while minimizing replication. SPAR guarantees that for all users in an OSN, their direct neighbor's data is co-located in the same server. The gains from this approach are multi-fold: application developers can assume local semantics, i.e., develop as they would for a single server; scalability is achieved by adding commodity servers with low memory and network I/O requirements; and redundancy is achieved at a fraction of the cost.We detail our system design and an evaluation based on datasets from Twitter, Orkut, and Facebook, with a working implementation. We show that SPAR incurs minimum overhead, and can help a well-known open-source Twitter clone reach Twitter's scale without changing a line of its application logic and achieves higher throughput than Cassandra, Facebook's DHT based key-value store database.

Price discrimination, setting the price of a given product for each customer individually according to his valuation for it, can benefit from extensive information collected online on the customers and thus contribute to the profitability of e-commerce services. Another way to discriminate among customers with different willingness to pay is to steer them towards different sets of products when they search within a product category (i.e., search discrimination). Our main contribution in this paper is to empirically demonstrate the existence of signs of both price and search discrimination on the Internet, and to uncover the information vectors used to facilitate them. Supported by our findings, we outline the design of a large-scale, distributed watchdog system that allows users to detect discriminatory practices.

Forwarding in DTNs is a challenging problem. We focus on the specific issue of forwarding in an environment where mobile devices are carried by people in a restricted physical space (e.g. a conference) and contact patterns are not predictable. We show for the first time a path explosion phenomenon between most pairs of nodes. This means that, once the first path reaches the destination, the number of subsequent paths grows rapidly with time, so there usually exist many near-optimal paths. We study the path explosion phenomenon both analytically and empirically. Our results highlight the importance of unequal contact rates across nodes for understanding the performance of forwarding algorithms. We also find that a variety of well-known forwarding algorithms show surprisingly similar performance in our setting and we interpret this fact in light of the path explosion phenomenon.

Abstract-The increase in data consumed by smartphones is becoming a huge problem for mobile operators. In three years, mobile data traffic in AT&T's network rose 5000%. The US operators invest $50 billion in the data networks every year and the technology upgrades and innovation still fail to keep up with the demand.In this paper we design two algorithms for delaytolerant offloading of bulky, socially recommended content from 3G networks. The first one, called "MixZones", uses opportunistic, ad hoc transfers between users, and is assisted by predictions made by the network operator. The second one, called "HotZones", exploits delay tolerance and tries to download contents when users are close to Wi-Fi access points; it is also assisted by predictions made by the operator. We evaluate both algorithms using a large data set, obtained from a major mobile operator and a realistic application similar to Apple's Ping music social network. The metrics address the amount of offloading, delay and mobile energy efficiency.We find that both solutions succeed in offloading a significant amount of traffic, with a positive impact on user battery lifetime. Surprisingly, we also find that all the benefit obtained from the operator with the MixZones algorithm (i.e with ad hoc exchanges between users) can be achieved with the HotZones algorithm and a small investment in Wi-Fi access points. Note that the latter is considerably less complex to deploy than the former.

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After years of speculation, price discrimination in ecommerce driven by the personal information that users leave (involuntarily) online, has started attracting the attention of privacy researchers, regulators, and the press. In our previous work we demonstrated instances of products whose prices varied online depending on the location and the characteristics of prospective online buyers. In an effort to scale up our study we have turned to crowd-sourcing. Using a browser extension we have collected the prices obtained by an initial set of 340 test users as they surf the web for products of their interest. This initial dataset has permitted us to identify a set of online stores where price variation is more pronounced. We have focused on this subset, and performed a systematic crawl of their products and logged the prices obtained from different vantage points and browser configurations. By analyzing this dataset we see that there exist several retailers that return prices for the same product that vary by 10%-30% whereas there also exist isolated cases that may vary up to a multiplicative factor, e.g., ×2. To the best of our efforts we could not attribute the observed price gaps to currency, shipping, or taxation differences.

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