A Semiotic Landscape analysis, whereby a community or environment’s signage is photographed for linguistic and visual analysis, is a useful means of discovering power relationships within that community’s language use. While Semiotic Landscapes and their predecessor, Linguistic Landscapes, are traditionally used to explore differences between dominant and minority languages in a community, this research extends the concept to analyse hegemonic masculinity at a CrossFit gym. It also shifts the analysis from an outdoor landscape to an indoor, more private setting. Using an autoethnographic approach, the author argues that while many of the CrossFit signs are designed to appear as humorous entertainment or motivation, they simultaneously encourage the subordination of women and certain men, and the naturalizing of a particular view of hegemonic masculinity, as embodied by the ideal CrossFit male.
the conflict and tensions in the employment environment, with Suni noting the 'spiral of peripheral participation' and the construction of a credible workplace identity. The various authors argue that the quality of the workplace experience is tied to language policies that promote or restrict different language use. The book is coherently and comprehensibly written for readers with limited experience in researching interaction. It is intended for those working within workplace discourse analysis, and whilst the two parts broadly distinguish different points of transition, the chapters overlap in their naturalistic and fine-grained approach to data, and the book excels in being more than the sum of its parts. The universal nature of transitions we encounter throughout our everyday lives means that these junctures are fruitful areas for research, and like the final chapter by Choi suggests, further research on how interdisciplinarity is interactionally accomplished ought to support the increasing and varied projects that eschew disciplinary boundaries.
As countries around the world went into lockdown in 2020 during the Covid-19 pandemic, people looked for virtual ways of reducing social isolation. Amongst these online interactions, a relatively new phenomenon – the virtual choir – grew in popularity. As part of a wider study on virtual choirs, this study analyses the multimodal performance of, and textual audience responses to, ‘The Birth of the Virtual Choir’, posted on YouTube in June 2020. The study uses a combination of Mediated Discourse Analysis (Norris and Jones, 2005) and the theoretical concept of liminality (Turner, 1974; van Gennep, 1960) as a means of understanding how one performance in this new genre was used to reflect personal crises during the pandemic and enforced lockdowns. It argues that the song mirrors a process of separation, transition and reaggregation in both time and space, consistent with rites of passages and liminal experiences, whereby social actors are isolated, use creative ways to find order to the chaos, then reintegrate into society as changed subjects. It also demonstrates how online creativity and illusion highlighted one choir’s experience on life and lockdowns during the Covid-19 pandemic, many of which appeared to ring true for their wider audience and other virtual choirs being born into the Covid era.
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