AI and Robots represent a major innovation opportunity for the tourism sector, and their potential impact and application offer several new opportunities to enhance and develop the visitor experience. Nevertheless, there has been limited academic research on the use of robots, together with a limited number of destinations embracing this technology. Focusing on the Pembrokeshire Coastal Path, this research paper outlines how a multi methodological approach could be utilised to examine the use of AI and robotics in helping to enhance the visitor experience during the ongoing COVID-19 pandemic. The researchers anticipate that outcomes from such a study could not only provide theoretical contributions in the area of addressing concerns about accessibility in tourism and leisure settings, but also serve to inform both academia and the wider tourism industry to the benefits such technology can have towards enhancing the visitor experience within social distancing parameters.
Developments in accessible tourism and the provision of information and communication technologies (ICT), mobile, and assistive technologies have arguably not resulted in equitable opportunities for vision-impaired people. This chapter outlines accessible information needs of vision impaired tourists, drawing upon a small-scale project of nine telephone interviews conducted by Wales Council of the Blind. It considers user experiences in the context of ICT to help vision impaired tourists navigate information systems such as travel apps, social media, and websites, assessing how these technologies meet user needs. Interviews focused on information provision, pre-planning and travel stages of the tourism system, and the challenges for universal design. Designers and tourism providers have roles as facilitators of accessible tourism, enabling vision-impaired tourists to feel included in experiences. This requires collaboration across the tourism ecosystem from digital developers and marketers alongside disabled people as active stakeholders.
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