This paper aims to analyse how the discourse of CEO letters and other factors influence community involvement and Social Licence to Operate (SLO) in the mining industry. The analysis is based on qualitative information disclosed in sustainability reports and CEO letters from 32 mining firms. Content analysis was undertaken to obtain data for the study, and then a regression analysis and a multiple correspondence analysis were used to test the hypotheses defined in the study. The results indicate that the CEO discourse influences how a firm expresses the importance of gaining its SLO, the philanthropic activities in which companies become involved and the destinations of the investments in the communities in which they operate. The results also show changes in the discourse between 2011 and 2015, which are, in part, explained by the difficult situation experienced by the sector during this period. The paper contributes to the Corporate Social Responsibility literature by integrating different theories from this field into the SLO framework. The analysis carried out and the results obtained are useful for both CEOs and Sustainability Managers, especially in managing their relationships with the communities where they operate or intend to operate.

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Este artículo analiza las percepciones de empresas mineras y sus stakeholders en cinco países de Latinoamérica. Mediante entrevistas, aborda las dimensiones del análisis relacionadas con el papel de las empresas en las comunidades, las relaciones entre actores y la participación de la comunidad en la toma de decisiones. Los resultados arrojan diferentes visiones y conclusiones, entre ellas la necesidad de una implementación efectiva del modelo multiactor para mejorar la Responsabilidad Social Corporativa y reducir conflictos.

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