The junction of economy, law and technology is an important topic in the world that is increasingly moving online. Digital platforms “match” supply and demand by using large amounts of data and algorithms. Some digital platforms dominate travel markets because of platforms’ data and networks effects. Digital platforms in travel industry use algorithms to generate suggestions to consumers via recommendation (ranking) systems. Ranking has important implications not only for business users of digital platforms, but for consumers’ choice as well. This research explores motivations to participate in digital platforms for short-term vacation rental and it sheds light on information asymmetries in regard to algorithms generating ranking in search results. This research also briefly explores EU regulatory approach to digital platforms and looks at the latest EU legal texts in regard to fairness and transparency in ranking.
Extraordinary times require an extraordinary response, especially when economic growth is at stake. Tourism contributes to economic growth in Western Balkans and has been robust in recent years. That was supported by new business models which make it possible for households to participate in the digital economy, including online platforms for travel accommodation. Internet connectivity and digital skills are crucial in that respect. This paper looks at the convergence of the Western Balkan candidate countries to the European Union (EU) in terms of connectivity and the digital skills needed. Analysis of data derived from questionnaires and other sources at the Eurostat show that candidate countries participate in the collaborative economy less and are below EU average in terms of digitalization. Investments supported by EU commitment to the region could improve internet connectivity and digital skills in the Western Balkans. That would benefit their economies which is especially relevant now considering the Covid-19 outbreak in the first quarter of 2020 and its disruption to achieving many goals. The argument for further digitalization is even more important.
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