Abstract. This study investigated the relationship between the anxiety provoked by threatening events in society like the Covid-19 pandemic, and illusory pattern perception, with conspiracy beliefs. Using an experimental design, in Study 1 high vs. low anxiety was manipulated, while in Study 2 we manipulated intuitive pattern search, with the findings supporting the assumption that greater anxiety and higher intuitive pattern search lead to an increase in conspiracy beliefs. In order to prevent the detrimental effects of beliefs in conspiracy theories on the individual and societal levels, we recommend transparent information and pre-warning, as well as a focus on critical thinking in education. Keywords: societal events, anxiety, intuitive pattern search, illusory pattern perception, conspiracy beliefs, Covid-19 pandemic
The online shopping is a process that enables customers to buy products and services offered by digital channels. Nowadays, the technologic revolution has changed the customers' behavior and habits on media consumption, which has a direct effect on the ways they receive the information about brands and shopping locations. These changes require higher level of sophistication of design of the customer journeys, sometimes including behavioristic and neuromarketing researches when planning and optimizing the online sales in digital environment.For successful competitiveness in the digital environment, it is mandatory to define the key characteristics of online shops that influence the attractiveness towards customers and stimulate sales. One of the most important aspects and key factors is the design, the visual and functional journey that the customer needs to fill in order to create positive experience for digital business. The customer experience understand the psychological condition of the digital channel visitor stimulated by the online channel characteristic and exposed products i.e. the online shop design.This paper presents research findings for online shops of two companies from same industry in the Republic North Macedonia, with use of neuromarketing tools of customer behaviour. The findings show that design has a significant influence to the positive customer experience, and consequently to the sales increase and the profitability to online business.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.