In the current information and technology era, business enterprises are focusing in performing the process effectively by reducing the waiting time in completing the work, reduce latency and deploy the resources effectively so as to service the patient, medical practitioners, societies, and other stakeholders in an efficient manner. Hence, several organisations are using the emerging technologies so as to obtain high performance and enhance competitive edge. The advancement in machine learning, deep learning, business analytics, etc. enables the health care industry to identify the patterns based on the data collected and create a pivotal position and enhance revenues and profits in a sustainable manner. Machine learning models are considered as computational algorithms which will enable in collected the data, analyze them, and provide the necessary reports to the experts and management in order to make informed decision making. The application of advanced machine learning enables the organisation to process the image effectively, recognize the voice and enable in servicing the customers, process the available data, and identify the patterns so as to make informed decision making. The basic purpose of the study is to analyze the overall implementation of advanced machine learning approaches towards health care services for providing enhanced services, better patient engagement, and support in creating better life for them, the researchers intend to collect the closed-ended questionnaire from employees in different medical centers covering: apprehend the nature of designing and implementation of machine learning approaches in the organisation and understand the effectiveness of these tools in enhancing the sustainable growth and development of the organisation.
Digital marketing is an integrated term used for marketing of products or services with the help of internet so marketers can reach the customers and sale their products. The basic motto of the manufacturer is make a brand image of their enterprises, enhance more prospective customers & the sale of products & services by utilizing the digital marketing techniques. Indian market is today changing at faster pace day by day and with the help of Internet marketers are making communication with the consumers. These days marketers are aware that people are spending more time online in India every day, they are now spending more time on WhatsApp, facebook and on other social media. Therefore the companies are selling their products online and also their products are available on the various social media websites, this way they are making their market digital market rather than going for the traditional markets. Digital marketing growth comes from social media, people nowadays spend their time on social media and that is a plus point for marketers. Digital Marketing in India is growing day by day at higher speed.
This book provides an understanding of fundamental concepts in the field of marketing research and to equip the readers with research tools to conduct research and analysis for effective decision making. This book also covers comprehensively the meaning of marketing research, types of research, various marketing research designs and different ethical research methods, techniques & its applications. It will help readers to identify international research problems, develop tools & techniques for data collection. This book is useful for the courses like PGDM, MBA, B.com, M.com, BBA, etc, level seeking a thorough understanding of the development of marketing theory and practice.
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