The COVID-19 pandemic has brought new challenges regarding employee adaptation to change as well as job security, with levels of wellbeing and satisfaction being greatly affected. Based on the literature as well as on Adaptation-level Theory, Stress and Coping Theory, and Motivationhygiene Theory, this paper approaches the link between job insecurity and job instability during the COVID-19 pandemic along with employee job satisfaction in an emerging market. The proposed conceptual model analyses the influence of job instability and job insecurity on individual job satisfaction, including supervisor support and promotion opportunities. The survey-based empirical study was implemented with the aid of a questionnaire taken by 568 employees in Romania. The results determined with the help of a correlation analysis highlight a strong, direct, and positive link between job instability and employee insecurity in increasing employee competitiveness. The impact of job insecurity and instability on the components considered in terms of job satisfaction vary. Job insecurity was shown to manifest a negative correlation only with regard to satisfaction concerning supervisor support and promotion opportunities. Perceived job instability showed a significant negative impact on individual work satisfaction, satisfaction with supervisor support and promotion opportunities. This paper also enhances the human resources literature by demonstrating how organisational competitiveness might be enhanced during a global pandemic by focusing on employees.

In this modern age of digitalization, consumers have access to an ample amount of information regarding a product’s quality and benefits, which makes consumers more conscious of their consumption patterns and their impact on social and environmental development. Likewise, marketing strategies have also taken a dramatic leap forward and started focusing on social responsibility, ethics, and environmental protection. The notion of environmental sustainability has created a market niche over several decades and has captured the market of pro-environmental consumers. However, there are still many latent factors that are obstacles to shifting the behavior of consumers towards buying green products. The present study was conducted to recognize factors that affect the consumers’ behavior when purchasing eco-friendly products. They were collected from 1185 university students in Hungary. To analyze the data, multiple regression and exploratory factor analysis (EFA) were used. The results showed that willingness to pay (WTP) and green purchase intention (GPI) are the chief factors that affect the green purchase behavior (GPB) of these students. Environmental knowledge (EK) also has an important and positive impact on the green purchase behavior (GPB) of consumers, although regarding demographic variables, no such influence was noted. To conclude, the study showed that there was no bias in terms of age, gender, or qualification in the behavior of young students, as they have sufficient knowledge of environmental problems and are very willing to pay for environmentally friendly products. This study will create self-awareness among young consumers about their environmentally friendly purchasing behavior. This research will further benefit policymakers and marketers of the EU and Hungary to enhance their marketing strategies to promote their green products and their benefits. Future research can be developed on this theoretical framework and will help academicians to further reduce the research gap by using different constructs and methodologies.

Purpose The research attempts to aim to evaluate the perception that different stakeholder groups have of one of the largest and most important Romanian university with respect to its sustainability orientation. The exploratory empirical research reveals some important aspects which must be closely pursued and properly implemented by the management of the university to further develop sustainability strategies. The paper offers a novel approach regarding the way a university can and must focus on different specific measures on sustainability to gain a better position on the educational market, to attract new students and lifelong learning (LLL) programme participants, as well as to become a trend setter for defining and transferring good practices within the society. Design/methodology/approach Data were collected by questionnaires and in-depth-interview guides which were distributed to different stakeholder groups: bachelor (undergraduate) and master’s students versus LLL programme participants coming from different high schools across the country enrolled on a training course organized by the university and high school principals versus staff members of the university holding coordination and/or management positions. The collected data were then analyzed by means of econometric analysis. Data validity, reliability and internal consistency were checked (Cronbach’s α coefficient, “item-to-total” correlation, the KMO criterion (>0.7) and Bartlett’s test of sphericity). With the help of exploratory factor analysis, the way in which different stakeholders value and perceive the specific measures and efforts undertaken by the university has been extracted. Findings Students, LLL participants and members of the university staff perceived the university’s positive orientation towards sustainability and the measures taken in this respect. All stakeholders expressed highly favourable opinions of the university’s dealings with different sustainability aspects, such as its attitude towards its employees, its performance within the higher education market and its establishment of an attractive and innovative educational programme, in compliance with sustainability principles, environmental protection and modern attitudes towards society. Research limitations/implications The research has been conducted on a sample of students of bachelor and master level, belonging to the biggest faculty of the university (as to number of students and staff). In a more comprising study, the focus should also be on bachelor, master and PhD students of the other faculties of the university, as well as on citizens of the community or in general on people from Transylvania and/or Romania. The university under investigation is one of the most important employers of the region. Further dimensions of sustainable development could also be pursued in a future study. Social implications The university shows an orientation towards civil society by means of specific actions and programs. The university supports and takes part in the organization of cultural and artistic events in cooperation with local authorities and other cultural and/or social institutions and organizations. Respondents also refer to some examples of best practices that might be applied by education institutions to educate young people towards developing a proper sustainable mentality. Originality/value There exist almost no comparative empirical studies of sustainability on Romanian universities that take account of the perspectives of students, LLL participants and staff members. The findings have a high potential in developing a proper strategy for the university involved but could also be used by the government if designing a national wide policy regarding this issue. Different authors argue that young people are more conscious about sustainability, organic stuff, environmental protection, green marketing, etc. Taking into consideration the sensitivity of young peoples (students, staff members, etc.), as well as the fact that the university establishes social trends, the idea of studying sustainability in a university could be regarded as a novelty approach.

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Quality of life and social welfare are objectives of the social policy of any state. The study aims to identify the influence of factors such as the circular economy, digital innovation, sustainable entrepreneurship on social progress and completes the current approach identified in the literature by assessing the dependencies between the phenomena represented by them. The quantification of the influences of the enumerated factors on social progress was achieved by identifying some synthetic indicators, such as composite indices, which would surprise the complexity of the analyzed phenomena. To measure the progress of the transition to the circular economy – using multivariate analysis methods – a composite indicator has been proposed and determined that allows the ranking of EU states according to its orientation, as a premise of social progress, and can substantiate the adjustment national policies. The integration of the proposed indicator in the regression models used, with similar indices, is done to highlight the impact of the circular economy, innovation and sustainable entrepreneurship on social progress. Thus, the adaptation of digital technologies in current business models, the development of sustainable innovative entrepreneurship support the transition from the linear economy to a circular economy and offer new study opportunities.