The present paper focuses on an integrated evaluation methodology aimed at measuring the attractiveness of rural landscapes. The landscapes under observation are two exceptional contexts in Piedmont (Italy): The Moraine Amphitheatre of Ivrea and the vineyard landscape of Langhe, Roero and Monferrato, which have recently been included in the UNESCO World Heritage List. The proposed investigation tool consists of the use of a system of landscape indicators, from which a synthetic index called the landscape economic attractiveness index has been obtained, and the integration of the results in a dynamic model, considering the synthetic index as a factor of people mobility in a multi-pole system. This integrated approach aims at supporting the decision-making process in the definition and orientation of landscape and territorial transformation policies, respecting the landscape components.
Abstract. Cultural mapping consists in an innovative tool of knowledge, utilized in the local development processes to enhance territorial resources and to increase local growth in terms of environmental, social and economic sustainability. This research investigates links in strategic planning between heritage, communities and local identity, where knowledge analysis represents the starting-point to define a series of objectives, expressed by local community and by the whole society. Cultural mapping is here applied in the Grecanic Area, a Southern Italian region rich of material and immaterial resources in terms of history, nature, culture and it represents a possible instrument for local development, contributing to arise awareness of the local cultural heritage, discarded too many times just for an ephemeral seaside tourism. The research methodology is companied by a survey about the perceptions of the cultural values, material and immaterial, feeling by the community, tourists and visitors. Data are collected and elaborated as graphics and histograms to get an exhausting vision of the country, especially the historical traditions to the contemporary ones. The results are transferred in a Cultural planning's action within the borders of the Metropolitan city of Reggio Calabria.
IntroductionSince 90s Cultural mapping toolkit has become very popular in several downtowns of Europe, facing with contemporary issues like the difficult relationship between historic towns and periphery, whose effects are traduced in physical and social exclusion as well as marginality. Several strategic measures were adopted in cultural policy such as empowerment of social capital, creative environments and new governance models. Within a systematic view all these tools are named Cultural mapping. Still nowadays the relation between Cultural mapping and Cultural planning provides many positive effects through international and national applications.
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