The authors explore corporate ethical values and organizational commitment in marketing. They (1) discuss corporate ethical values as a component of corporate culture, (2) review the literature on organizational commitment, (3) hypothesize a positive relationship between corporate ethical values and organizational commitment, and (4) empirically test the relationship with data from more than 1200 professional marketers, representing subsamples of marketing managers, marketing researchers, and advertising agency managers. The study results provide strong evidence of a positive association between corporate ethical values and organizational commitment. Given previous research demonstrating a strong link between commitment and specific organizational benefits, corporate ethics may be not only an important societal issue, but a key organizational issue as well.
The concept of commitment as a dimension of marketers' job performance has received little attention in the marketing literature. This article develops a commitment model, conducts a partial test of the model, and empirically examines the organizational commitment of over 900 marketing professionals.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.