Introduction. The article studies the Triple Frontier – a Tri-Border Area along the junction of Brazil, Argentina and Paraguay. The main aim is to analyze the reasons for its perception as an ‘outlaw territory’, the term generally associated with the terrorist threat. Methods and Materials. Stigmatization theory, symbolic interactionism and securitization theory serve as a theoretical and methodological basis for the research. The main sources for the analysis are official reports, communiques, interviews, and publications in leading periodicals. Analysis. The article analyzes the formation of international perception of the Triple Frontier since the mid1990s. It highlights objective and subjective grounds for the negative image that has been created to date; defines the mechanisms exploited by the United States to stigmatize the region and the reasons for selective securitization of threats emanating from there. According to the authors, the Triple Frontier is characterized by a complex set of relationships between multiple stakeholders. Their diverse and often contradictory interests form a convergent-divergent space which affects security of local residents, security of Latin American countries, and, to a certain extent, international security in general. Results. In the final part of the article the main scientific results obtained during the research are formulated, and possible ways of further development regarding this case are outlined. The authors conclude that to destigmatize the Triple Frontier it is necessary to rebrand it – to create a new, positive image, taking advantage of the geopolitical and geo-economic situation, as well as the availability of unique water resources.
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