The article is devoted to substantiating the expediency of reorienting international investment flows, under the influence of the COVID-19 pandemic, from traditional directions to projects related to social transformation. It is proved that such transformations should be expressed first of all in qualitative changes in education, medicine and employment. Particular attention is paid to the modernization of the paradigm of sustainable development, the components of which should be ranked from social to environmental. The necessity of interpretation of investment strategies implemented in the countries following their common problems is substantiated. Also, attention is paid to the substantiation of the cyclical component, its role in the redistribution of investment flows at the state level. The article proposed cluster investment to solve this problem.
The emergence of new players – fintech companies, neobanks and non-banking companies – changes the structure of competition in the banking sector, reduces the profitability of traditional banking activities, and therefore forces banks to look for new sources of income. The paper deals with the issue of improving relations with clients in the banking sector of Ukraine, which is proposed to be implemented through the development of priority digital banking products and services. The study used a survey method using a statistical apparatus of a small unique sample, the degree of representativeness of which was assessed using the Student’s test. Slightly higher, closer to the level that characterizes the significant impact on the client’s perception of the whole complex of digital activities in the case of Polish banks (3.81, with a maximum possible score of 5.0) than Ukrainian banks (3.75), which indicates greater involvement and willingness to accept the digitalization of the people of Poland. Generally, banks in both countries are recommended to use a customer-oriented approach in forming product policy using digital products and services, which should be implemented and developed in practice in specific areas identified during customer surveys.
The purpose of the article is to analyse the trends of labour migration from Ukraine under the global economic crisis caused by COVID-19. The subject of the research is international labour migration in Ukraine. The study should predict the consequences of the coronavirus crisis for labour migration and place of Ukraine in the world labour market in the nearest future. Methodological basis of the research comprised the list of theoretical and empirical methods of research; there was provided the analysis of recent research publications subject under the discussion, compared the results obtaining with statistical data, suggested the practical recommendations that were received on the base of survey results. Researches in a number of OECD countries have found that the risk of infection among migrants is at least two times higher as among locals. The number of international migrants is declined in 2020 for the first time in recent history, as the number of new migrants slows down and re-emigration rates substantially increased. Ukraine has the highest rates of permanent immigrants among European countries. In 2019, there was among approximately 5 million people of foreign origin in Ukraine, the largest migration groups were from Belarus, Kazakhstan, Moldova, Russia, and Uzbekistan. At the same time, Ukraine ranked 8th in the world and 2nd in Europe for emigration in 2019. Ukraine was the largest country of origin of refugees in Europe amounted to 93 thousand people at the end of 2018. In 2019, as in previous decades, the largest migration corridors in Europe were in Ukraine, including the Russia-Ukraine and Ukraine-Russia corridors, which held the first positions in the volume of migration in this part of the world. The military conflict in the East of Ukraine has strengthened the current trend towards reorienting of Ukrainian migration to the West. The employment structure of Ukrainian labour migrants is mostly inefficient, as only 26.8% of Ukrainian workers are employed abroad according to the qualifications obtained. The COVID-19 pandemic has affected virtually all spheres of public life; it has affected emigration from Ukraine, a crucial factor of which has been the introduction of lockdown in key host countries of Ukrainian labour migration, in particular, in the EU. However, the existence of an unconditional demand for Ukrainian workers in the labour-importer countries has led to the solution of problems with access of workers in an ad hoc manner in the first half of 2020, in particular, through the organization of workers transportation from Ukraine for seasonal work. The results of the study have shown that despite the fact that the structure of permanent migration from Ukraine is dominated by migration to the Russian Federation, trends in long-term and especially in temporary labour migration since 2014 and until now, clearly indicate a change in the vector of labour movement towards the EU. Labour emigration is not able to solve the problem of Ukraine’s economic development; it just solves the task of maintaining the welfare of the migrant families and provides the opportunities to develop the human capital of migrant children, primarily through funding by means of migration capital their education in Ukraine. Analysis of the current global and national economic situation, regulatory measures, both in Ukraine and in the countries of migration destination, which directly or indirectly affect migration flows, indicates that in the medium term we cannot predict that the COVID-19 pandemic will significantly affect large-scale labour migration.
The article examines the evolution of the paradigm of a creative economy in the context of contemporary global challenges. The distinction between interpretations in different countries and the change of paradigm in time are singled out. Since the emergence and formation of the paradigm of the creative economy, a short period of time has elapsed. However, there have been significant changes in the structure of the economies of the world due to the dictation, informatization and implementation of the fourth industrial revolution, which led to a change in the paradigm of the creative economy. The development of this paradigm is influenced by the processes caused by global challenges. Among the contemporary global challenges to the creative economy, societal challenges are the most influenced: forced migration, terrorist attacks, etc., which relate to human capital and the labor market. Because forced migration causes an increase in the cultural and educational differentiation of the population, which leads to fluctuations in the labor market, blurring and distortion of creative clusters and creative environment. The necessity of purposeful influence of the state on the formation and development of a creative economy is determined.
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