Floods have recently become a major hazard in West Africa (WA) in terms of both their magnitude and frequency. They affect livelihoods, infrastructure and production systems, hence impacting on Sustainable Development (SD). Early Warning Systems (EWS) for floods that properly address all four EWS components, while also being community and impact-based, do not yet exist in WA. Existing systems address only the main rivers, are conceived in a top-down manner and are hazard-centered. This study on the Sirba river in Niger aims to demonstrate that an operational community and impact-based EWS for floods can be set up by leveraging the existing tools, local stakeholders and knowledge. The main finding of the study is that bridging the gap between top-down and bottom-up approaches is possible by directly connecting the available technical capabilities with the local level through a participatory approach. This allows the beneficiaries to define the rules that will develop the whole system, strengthening their ability to understand the information and take action. Moreover, the integration of hydrological forecasts and observations with the community monitoring and preparedness system provides a lead time suitable for operational decision-making at national and local levels. The study points out the need for the commitment of governments to the transboundary sharing of flood information for EWS and SD.

PurposeThe purpose of this study is to analyse the brand communication on social media (SM) made by two- and three-starred restaurants and the customer reaction in terms of engagement effects during a crisis. The research highlights the connections between brand communication and engagement dynamics on Instagram by looking for differences in the strategies of two and three-starred restaurants and by highlighting the changes in the background engagement drivers.Design/methodology/approachUsing data collected from 5,666 Instagram posts by 34 Italian Michelin-starred restaurants, the authors analysed the crisis-driven changes in online communication and customer engagement comparing three phases of the COVID-19 pandemic by applying a linear regression model with fixed effects.FindingsMichelin-starred restaurants changed their strategies of brand communication to overcome the effects of the crisis. The findings highlight the importance of SM as a tool to stay in touch with consumers and the pivotal role of customers in engagement, especially during a pandemic.Originality/valueTo the best of the authors’ knowledge, this is among the first studies to investigate the changes in brand communication and the effects on customer engagement during a pandemic, with a focus on Instagram. It contributes to understanding the role of platform and the main drivers of engagement on Instagram, as well as suggesting how managers can improve brand value using SM.

Due to the continuous increase of the tourism industry, tourism destinations need to be managed under a sustainable framework, with the main aim of minimizing the adverse effects caused by tourism flows. In recent years, several attempts have been made to measure those effects and value the level of sustainability of every destination. A clear example of this is the European Tourism Indicator System (ETIS). In the paper, the results are presented of a project which aimed to test indicators of sustainable tourism in coastal destinations of Catalonia, Istrian Region, and Tuscany Region. The results of 33 collected indicators are available on the online platform of the project INTERREG MED MITOMED+. During the first year, in every category of indicators (economic, social-cultural and environmental) only some indicators were collected, which was expected because different regions apply different methodologies. The collected data is the starting point that shows destinations how the indicator can be obtained and what its purpose is. Furthermore, collected data can help local and regional tourism stakeholders to prevent factors of risk, to take decisions and to improve the implementation of policies for sustainable maritime and coastal tourism development in the Mediterranean area.

Online sustainability communication attracts a considerable attention in tourism research. This study focuses on sustainability communication in official destination websites for informing and motivating visitors to adopt sustainable practices and behaviors. To advance previous research in this area, it adopts a web content mining approach to assess the characteristics of online contents of a sample of 20 Italian cultural destinations. The main dimensions and typologies of sustainability-oriented practices in tourism are used as basis to develop a text classifier for the automated content analysis. A total of 2.975 web pages from official city websites and official tourism promotion websites of the destinations is analyzed through this approach to investigate the online contents relating to the environmental, economic, socio-cultural and general dimensions sustainability as well as their emotional appeal. The analysis reveals that about 15.8% of total online texts contains information to promote sustainability-oriented behaviors at the destination. It indicates that the communication is more specifically focused on environmental/economic/socio-cultural practices than generically referring to sustainable/responsible tourism. However, in line with previous research, it highlights that destinations do not sufficiently balance these pillars in their online communication. Further, the websites’ texts scarcely leverage the persuasive potential of affective appealing messages. The implications of this automated approach for improving the design of online sustainability-related contents are also discussed.

Nowadays, following the increased interest and need for the issue of sustainability, tourist destinations are called upon to promote sustainable tourism development through the implementation of investments and initiatives. Despite the investments by the destinations, how are these perceived by tourists and residents? Based on this, this paper aims to assess the perception of sustainable investments in a coastal area located in Tuscany, through the administration of a questionnaire among 750 people, including both tourists and house owners. The study adopted statistical logit and probit models to detect the perception of sustainable initiatives in relation to beach satisfaction. Moreover, this research developed a model for understanding if there are substantial differences in perception between Italian and foreign beach users and at the same time between residents/house owners and tourists. The findings reveal that those who perceive investments in sustainability are more than satisfied with beach and facilities. The model shows that foreigners and residents/house owners perceive sustainable investments implemented in the destination more than tourists and Italian respondents. This research can provide support to local operators and policymakers in defining the destination image in relation to sustainability.