Internal safety performance which is increasing in recent years is topic of many researches. However, researches about application of Structural Equations Model (SEM) are rarely related to arrangement of systematic safety performance model. This research is aimed to evaluate safety performance by means of private food and chemicals enterprises in Taiwan and to provide strategy and development by safety performance. So, it is possible to achieve the best model for safety performance. AMOS 17.0 was applied for construction of competitive models of SEM (study of time structure 17.0).
Customer loyalty is one of the important issues of e-commerce. In the context of e-commerce recommender systems, there is small number of studies investigating this issue. The main objective of this research is to provide a customer loyalty model for e-commerce recommender systems. The proposed model is developed using Delone and McLean Information System success model and a set of factors which are identified from the literature. To test the research hypotheses of the developed model, a questionnaire survey is conducted and the data is collected from 384 customers in a B2C website. We used SPSS and SmartPLS software for descriptive statistics and path analyses and to verify the proposed model. Our analysis on the collected data showed the acceptance of all hypotheses in the model. The result of the Structural Equations Modelling showed that trust has a significant relationship with the customers’ satisfaction in the e-commerce recommendation systems. In addition, the results revealed that satisfaction with the recommended products can improve the customers’ loyalty in the B2C recommendation systems. The proposed model will help the e-commerce managers to improve their website recommendation systems and increase the sale of the products by achieving the customers’ loyalty in the online shopping websites.
Integrated Marketing Communication (IMC) is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or impacting all messages sent to these groups. It ensures that all forms of communications and messages are carefully linked together. This study investigates the effectiveness of marketing communication in an Iranian automaker named Khodro using IMC system. The study tries to audit the rate of marketing relationship integrity and its outcome on organization performance. The study designs a questionnaire and distributes it among 384 randomly selected people who use this firm's services and Cronbach alpha has been calculated as 0.974. Hypotheses of this survey are exanimated by Pearson correlation test as well as pairwise t-student tests. The results show the effects of integrated marketing Communication on organization performance. In addition, there is a significant positive correlation relationship between integrated marketing communication with mission marketing, Cross functional Strategic Planning and Interactivity. Finally, there is a significant positive correlation relationship between dimensions of IMC.
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