It is conducted an analytical estimation of theoretical and methodical principles for determining the competitiveness of agricultural products in this article; it is specified the system of indicators for the assessment of the competitiveness of products; it is determined the indicators that used for controlling the competitiveness of products; it is researched the dynamics of gross domestic product and agricultural production for 2012-2018; it is analyzed the influence of volumes of production of agricultural products on the dynamics of gross domestic product in both the short-term and long-term periods; a correlation field was developed for analyzing the relationship between the agricultural production index and economic growth in the long-term period for 2009-2017; it was established that an increase in the index of agricultural production by 1% will lead to an increase in GDP by 0,18%; The market of poultry production is researched, as one of the key components of agricultural production; it is determined the balance between demand and supply of Ukrainian poultry market, as well as the dynamics of its consumption for 2012-2017; it is calculated the concentration indexes on the market of poultry meat in Ukraine, that made it possible to identify the investigated market as oligopolistic; it is generalized a method of analysis of competitiveness taking into account peculiarities of poultry production; it is grounded the main directions of increasing competitiveness of poultry production in the context of financial and economic development of the industry and economy of Ukraine as a whole; it is revealed that increasing the competitiveness of Ukrainian poultry production should take place due to the growth of its quality; it is generalized indicators of the quality of poultry production; it is proposed the indicator of complex assessment of the quality of poultry products, which allows to account, to make analysis and control of costs to ensure its quality, which will enable to increase the competitiveness of the industry, which in turn will lead to financial and economic growth of the Ukrainian economy.
Abstract. The paper develops and substantiates the methods for formation and calculation of financial indicators of educational services commercialization to be applied in Ukrainian higher education agrarian institutions to assess their financial stability and competitiveness level. The model of the institution competitiveness criteria dependence on the influence factors was offered and the list of additional services which can be commercialized was drawn up. The international and domestic experience in institutions financing sources was analyzed along with financial indicators considering education level for different countries, formation of modern methods and sources of Ukrainian higher education agrarian institutions, general and special funds income and expenditure sources including R&D funding, factors influencing the competitiveness level. The dynamics of changes in revenues from educational services in Ukrainian higher education agrarian institutions in 2019—2021 by funding sources based on the data of their estimates was determined. The results of commercialization financial indicators calculations were given in the paper. General scientific methods were applied during the research including empirical level methods (calculation, comparison), theoretical level (analysis, generalization, modeling); data from literature sources; data on the staff salary fund, data on revenues from educational services and data on expenditures on educational services from various sources of funding for agrarian institutions. Factors influencing the competitiveness level were identified. These include sources of funding, educational services quality, innovative development, human resources, international activities, cooperation with employers, branding, additional services. The main criteria of competitiveness such as image (reputation) of the institution, financial stability, contingent, number of employees in the specialty were established. A system of indicators that determine the level of higher education agrarian institution stability was drawn up.
Keywords: higher education agrarian institution, competitiveness, educational services, financial indicators of commercialization, financial stability.
JEL Classification I22
Formulas: 0; fig.: 1; tabl.: 4; bibl.: 16.
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