Abstract. The aim of the conducted research is elaboration of conceptual statements and formulation of practical recommendations aimed at development of the methodological bases of state financial support for small business. On the basis of the existing theoretical statements, discovery of essential characteristics, peculiarities and systematisation of the obtained results of the research, conceptual approaches to interpretation of the features of state financial support for small business during the coronavirus crisis have been suggested. Small business is an important component of the economic system of any country. It ensures formation of the complex structure of the market for goods and services, development of efficient competition and promotes addressing the needs of consumers in conditions of formation of their sovereignty. State financial support for small business in European countries is at different stages of development. In the EU countries, financial policy of small business regulation is an example of state intervention in the mechanism of market self-regulation in order to solve social and economic problems by changing the economic behaviorur of small enterprises. The formational process, strategic priorities of state financial support for small business in European countries and macroeconomic instruments for its implementation during the coronavirus crisis have been studied. Changes in the concern of the world community in forms of state financial support for small business have been detected. A comparative and analytical examination of the instruments for macroeconomic financial regulation, which are being used during the COVID-19 pandemic in Europe, has been conducted. The research shows the importance of small business in terms of solving economic and social problems of social development, outlines the situation of state financial support in the EU countries in comparison with Ukrainian small enterprises, determines the general features and differences in state regulation of entrepreneurship. The practical significance of the obtained results consists in the fact that the main scientific statements of the article can be used in practice of state and regional management of small business. Keywords: small business, state regulation, financial support, financial policy, coronavirus crisis. JEL Classification H12, D21, E61 Formulas: 0; fig.: 2; tabl.: 1; bibl.: 12.
In this article, a number of demographic factors influencing the processes of sustainable economic development in particular context of tourism in the Carpathian Euroregion have been analyzed. It is generally articulated that tourism is one of the priority economic activities recommended for this region. The socio-demographic changes can be a driving force for creating and solving existing and future socio-economic problems. A comparative analysis of socio-demographic indicators such as birth rate, mortality, median age of population, average life expectancy, migration processes, etc. has been carried out for five countries constituting the Carpathian Euroregion. It is observed that demographic trends have become persistently negative with long-term consequences, they are manifested in low life expectancy, high mortality, rapidly ageing population. The public policy in Carpathian Euroregion should be aimed at enha ncing social development, reviving the family and serving the interests of people. It is impossible to solve these problems without overcoming poverty, income growth, impro ving the welfare of the entire population and reforming the labour market.
The article examines the essence of information systems and technologies in the field of hotel and restaurant industry. The need to integrate software into the work of hotel complexes and restaurants as a basis for the formation and strengthening of competitive advantages for business entities in the rapidly growing market of tourist services is substantiated. Among the information systems and technologies that can be effectively used in the field of organization of the hotel and restaurant business, immersive technologies are defined as a way of full or partial immersion in the virtual world, the use of various types of virtual and mixed reality (augmented reality; visualization technology; virtual reality; mixed reality; 360-photo, video content). Information and communication facilities, components and tools are described, which enable the storage, access, monitoring, manipulation, processing and transmission of information in digital form from one place to another. The expediency of using immersive technologies as a way of full or partial immersion in the virtual world, the use of various types of virtual and mixed reality is defined and substantiated. The specifics of the use of the Customer Relationship Management System (CRM) in the hotel and restaurant business as an extremely effective strategy for business organization, in which customer relations are central to its activities, since customers are the main asset, are characterized. It is proved that an ideal CRM system should include a database on prices and service packages, information on the competitive situation and the current state of the market, a system for planning and monitoring activities, a system for collecting and managing contacts and signed contracts; facilitate the implementation of market segmentation and target audience, planning marketing campaigns, conducting marketing research and evaluating their real results. The prospects for the development of virtual and mixed reality in the hotel and restaurant industry until 2025 are described. The use of information and communication technologies at temporary accommodation enterprises is analysed in Ukraine in general and Ivano-Frankivsk region in particular.
Л. І. Семирга, асистент освітньої програми "Міжнародний готельно-туристичний бізнес", Івано-Франківський національний технічний університет нафти і газу В. В. Гуменюк, д. е. н., професор, гарант освітньої програми "Міжнародний готельно-туристичний бізнес", Івано-Франківський національний технічний університетнафти і газу Н. П. Казюка, к. е. н, доцент освітньої програми "Міжнародний готельно-туристичний бізнес", Івано-Франківський національний технічний університету нафти і газу В. І. Микитин, здобувач вищої освіти за освітньою програмою "Міжнародний готельно-туристичний бізнес", Івано-Франківський національний технічний університет нафти і газу І. І. Стеліга, начальник відділу ліцензування та акредитації, Івано-Франківський національний технічний університет нафти і газу
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