The ever-decreasing danger of coronavirus infection is forcing scientists from various fields of science to unite to assess not only the medical and epidemiological consequences of the development of this strange disease, but also social and socio-cultural changes in society. In this regard, it becomes necessary to summarize and understand the resource capabilities of various scientific areas to identify both general and specific aspects of the transformation of organizational culture in the context of the COVID-19 pandemic. That is why the authors considered it relevant to analyze the emerging scientific approaches and methods for diagnosing the degree of influence of the pandemic on social processes. The most important manifestation of the cross-cultural aspects of transformation is their socio-psychological base, which reflects similar forms of behavior of individuals in situations of collective stress. The presented study reflects a multidisciplinary approach to intangible factors in the development of social processes under the pressure of global challenges associated with the development of an unknown disease — COVID-19. A special place is occupied by the case related to the change in the attitude of Russian society to culture and cinema in the context of a pandemic. The results of scientific research include identified trends in the impact of COVID-19 on social and economic processes in all countries affected by the pandemic. The authors identified the national characteristics of organizational cultures in a pandemic. The novelty of the study lies in the formalized concept of the cross-national aspects of the transformation of organizational culture in a pandemic. The conclusions and approaches of the authors can be used in the development of national programs to overcome the consequences of COVID-19, taking into account international experience in the economy, social sphere and culture.
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