СПЕЦИФИКА ОБРАЗОВАТЕЛЬНЫХ УСЛУГ ВУЗА: МАРКЕТИНГОВЫЙ ПОДХОДРассматриваются тенденции развития совре-менного рынка образовательных услуг на основе интеграции государственных и рыночных меха-низмов. Особое внимание уделяется маркетингово-му подходу к формированию и функционированию стратегии вуза для повышения его конкурентоспо-собности.Ключевые слова: рынок образовательных услуг, маркетинговые исследования, маркетинг вуза, государство, образование, маркетинговые коммуникации, конкурентоспособность, маркетин-говый подход, социальная функция, рыночная по-литика.
N.M. Ovanesyan, V.A. Lebedev
SPECIFIFICITY IN EDUCATIONAL COLLEGE SERVICES: MARKETING APPROACHThe tendencies in the current market development of educational services based on integration processes of state and market mechanisms are considered. Particular attention is given to a market approach for the formation and college strategy functioning to increase college competitiveness. It is shown that the peculiarities of college marketing activity should be connected with that in a higher education market interact not two parties (service producer and consumer), but four types of subjects: consumers -parents; employers which are interested in the frame refresh of works and personnel professionalism development; a state -a mega-customer of college educational services interested in the manpower resource formation. The realization of marketing researches, the analysis and the effectiveness estimation will allow more complete developing an extent of supposed educational services and influencing considerably upon a price level taking into account consumer demands.
Topical issues of practical training of medical personnel,based, in particular, on online forms of its receipt, are considered. The analysis of the possibilities of medical budgetary educational institutions to improve the forms and means of teaching students receiving higher, secondary specialized and dditional medical education is carried out. The directions recommended by the President of the Russian Federation for improving higher education, set out in the address to the Federal Assembly on February 21, 2023, including those concerning practical training and forms of its implementation, are considered. The possibilities of medical educational institutions implementing modern forms of practical training of medical personnel are considered.
Vacation norms of labor legislation are considered, as well as law enforcement practice, in particular, a letter from the Federal Service for Labor and Employment dated 05/27/2022 concerning the use and transfer of additional vacations, which is important to take into account when granting such vacations to certain categories of medical workers. The analysis of practical situations and their legal support to ensure the rights of health workers who did not use paid leave at the set time was carried out. The issues of dividing the annual paid leave into parts are considered; the application of measures of material liability to an employer who violates the rights of a medical worker to annual leave, including the main and additional parts of it.
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