The aim of this study is to identify the factors affecting the credibility of electronic word-of-mouth (eWOM) stimulation through Social Networking Sites (SNSs) through an empirical model providing both theoretical understandings and practical implications. The proposed framework explicates the consumer’s use of SNSs as a tool for information sharing and its effect on brand image and online purchase intentions. The consumer survey was done through a structured questionnaire developed in accordance with the literature. Data was collected from 256 respondents, using both offline and online modes from 4 different cities of India. Structural Equation Modeling was employed to estimate the proposed model and determine the antecedents of consumer eWOM credibility and in turn its effect on brand image leading to consumer purchase intentions. The results show SNS activities play a significant role in creating eWOM credibility, which leads to shaping the brand image and purchase intentions. The findings would help companies to create a positive brand image to enhance their purchase intentions through eWOM aroused via SNSs.

The purpose of the study was to explore the impact of demography of online customers on e-satisfaction as well as on the determinants of e-satisfaction operating in e-retailing space in India. A theoretical model was derived in accordance with the literature and was tested empirically. Conveniently sampling technique was used. Primary data was collected through a structured questionnaire through personal and online mode. First of all a descriptive analysis was done and a demographic profile of the online customers was created. To explore any possible impact of these demographic factors on e-satisfaction and its determinants an exploratory factor analysis was done to consolidate the underlying constructs and ascertain the structure of determinants along with their factor scores. Once the underlying constructs were unearthed, the impact of each demographic was assessed on e-satisfaction and its each if its determinants separately by employing either t-test or ANOVA which was applicable. The results of exploratory factor analysis show that the e-satisfaction and its determinants can be consolidated into six underlying constructs or factors. The results of t-test and ANOVA conclude that most of the determinants are independent of the demography of the online customers. The demographic factors that were found to have significant impact are gender, education, age and income on convenience, e-satisfaction and merchandising, perceived value and financial transactions respectively.

This article investigates the relationship between internal reputation management, Human Resource Management and Organizational performance. In light of the past investigations in related field, it has been demonstrated that people management and a proper leadership style can impact the achievement and the economic development of both the organizations and employees. Therefore, the reason for this paper is to clarify the impacts of HRM and leadership styles on the organizational performance. Our fundamental spotlight is on reputation management, HRM and transformational leadership, and its job in empowering the expansion in organizational performance. Our main focus is on HRM and transformational leadership, and its role in enabling the increase in organizational performance.In this study we have found that HRM practices and transformational leadership has a significant and positive impact on job satisfaction, work efficiency, employee’s turnover and employee’s moral which leads towards organisational success.

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