Emerging markets become part of a digital economy [1], in which the marketing of food is one of the most important supply lines in the topics of human consumption, the MiPymes of the State of Michoacán, Mexico, have a clear disadvantage to the large fast food chains, which have technologies (CRM) for the distribution and marketing of their products. The use of mobile technologies allows MSMEs the opportunity to compete with large chains, while creating a consumer experience, giving rise to a set of data that can de-termine the behavior of customers and companies. Apptojo emerges as a tool that provides a solution to link and make sales between customers and compa-nies, generating proposals of dishes visible to the customer and ordered by a dynamic system of geolocation and randomness of most consumed dishes.
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