No abstract

No abstract

The purpose of this study is to present the findings on the relationship between individualism-collectivism (INDCOL) and consumer materialism (MAT) concepts and to discuss the predictive use of INDCOL. Data of a doctoral dissertation with a sample size of 633 participants was used for SEM analyses. The analysis revealed a positive relationship between horizontal individualism (HI) and MAT as anticipated, however, vertical individualism (VI) is unexpectedly found to be negatively related to MAT. Also, the results did not reveal a significant relationship between vertical collectivism (VC) and MAT, and the horizontal collectivism (HC) factor could not be validated. The result of the HI-MAT relationship confirms the understanding that materialism has roots in an individualistic sense of modernity, when VI-MAT is discretely found negative. Therefore, it is comprehended that the INDCOL construct needs to be reconsidered for predictive use, since vertical/horizontal terms are found to be liable to cause problems on the conceptual inferences of individualism/collectivism. Thusly, associating the INDCOL concepts to behavioral theories is recommended for future research.

Certain unconventional tourism activities such as visiting battlefields, old prisons, or crash sites encompass dark tourism and have become the focus of scholarly pursuit. The term was established in relation to the Gallipoli Battlefields; which has been examined mostly in the context of its importance to Australian and New Zealander national identities. As represented by numerous memorials and well-established historical narration, the Battle in Gallipoli is credited as one of the most important representations of Turkish nationality. This research aims to investigate the motivations of Turkish visitors to Gallipoli in terms of consumption experiences and to clarify empirically motivations of Turkish visitors to Gallipoli. An explorative questionnaire was directed to respondents via e-mail, and analyses were conducted with 236 valid forms. Data supports that rather than personal motivation, visiting Gallipoli reflects politically constructed meanings for Turkish visitors. Gallipoli narration is therefore eligibly expounded as national rhetoric and motivations for visiting the site are compatible with group consumption behavior.

Brafman, O., & Brafman, R. (2008). Sway: The Irresistable Pull of Irrational Behavior. The Doubleday Publishing Group, New York.