We are often told that data are the new oil. But unlike oil, data are not a substance found in nature. It must be appropriated. The capture and processing of social data unfolds through a process we call data relations, which ensures the “natural” conversion of daily life into a data stream. The result is nothing less than a new social order, based on continuous tracking, and offering unprecedented new opportunities for social discrimination and behavioral influence. We propose that this process is best understood through the history of colonialism. Thus, data relations enact a new form of data colonialism, normalizing the exploitation of human beings through data, just as historic colonialism appropriated territory and resources and ruled subjects for profit. Data colonialism paves the way for a new stage of capitalism whose outlines we only glimpse: the capitalization of life without limit.

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Datafication is not just the making of information, which, in one sense, human beings have been doing since the creation of symbols and writing. Rather, datafication is a contemporary phenomenon which refers to the quantification of human life through digital information, very often for economic value. This process has major social consequences.Disciplines such as political economy, critical data studies, software studies, legal theory, and-more recently-decolonial theory, have considered different aspects of those consequences to be important. Fundamental to all such approaches is the analysis of the intersection of power and knowledge.

The ongoing conflict between Russia and Ukraine can be analyzed as an instance where the Internet has strengthened the power of political actors to create disinformation. But it is no longer only the state-supported media monopoly that produces and disseminates propaganda. Citizens themselves actively participate in their own disenfranchisement by using social media to generate, consume or distribute false information, contributing to a new order where disinformation acquires increasing authority. This essay follows disinformation practices through the transition from broadcast to social media in post-Soviet times and theorizes how the coexistence of old and new media in the production of propaganda might inform our understanding of future scenarios, including in Western democracies.

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