The aim of the work was to determine the quantitative, qualitative composition and taxonomic structure of the eubacterial complex in the rhizosphere of sugar beet under different fertilizer systems. Microbiological methods were used to determine the content of microorganisms in the rhizosphere of sugar beet. Molecular methods were used to determine taxonomic structure as well as metagenome of the eubacterial complex of microorganisms. In the agrocenosis of sugar beet under different fertilizer systems the representatives of such families were prevailed as Alcaligenaceae, Pseudomonadaceae, Nitrososphaeraceae, Gaiellaceae, Micrococcaceae, Solirubrobacteraceae, Streptomycetaceae, Intrasporangiaceae, Solimonadaceae, Syntrophobacteraceae, Xanthomonadaceae, Enterobacteriaceae, Nocardioidaceae, Hyphomicrobiaceae, Comamonadaceae. It was found that under the biological system of fertilizers the species diversity of soil microbiota increased due to phyla: Alcaligenaceae, Gaiellaceae, Solirubrobacteraceae, Streptomycetaceae, Solimonadaceae, Syntrophobacteraceae, Xanthomonadaceae, Enterobacteriaceae, Nocardioidaceae, Hyphomicrobiaceae, Hyphomicrobiaceae. It was detected that the basis of the eubacterial complex of sugar beet included representatives of phyla Proteobacteria, Actinobacteria, Gemmatimonadetes, Chloroflexi, Acidobacteria, Firmicutes, Planctomycetes, Verrucomicrobia, Bacteroidetes, and the absolute dominants were Proteobacteria – 76.9%, Actinobacteria – 13,4 %.

The results of many years of research in the field of the biological method of protecting vegetable and fruit crops from pests and diseases, carried out at the Institute of Plant Protection and ITI "Biotekhnika" NAAS, are presented. The optimal norms, terms, sequence and frequency of their application in agrocenoses of fruit and vegetable crops of open and closed ground have been determined.

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The experience of foreign countries in responding to COVID-19 in education is analyzed and the recommendations of leading international organizations on the organization of instruction under the pandemic are summarized. The formats of the international community's response to the challenges of COVID-19 and the complexity of initiatives implemented within global guidelines, taking into account the national context, are revealed. The procedures for emerging from lockdown by countries are highlighted.

Abstract. Main objective. The article deals with the key factors of the virality of media content in social networks and technical university students' media literacy in social networks. Methodology. We analyzed the concept of virality and generalized the reasons that affect the popularity of the information posted in social networks. The three main groups of virality factors were singled out: content (its subject and form), the audience and the specific character of a social network. We have also analyzed the content of the three most popular Ukrainian media in Facebook: "Ukrayinska Pravda", "Hromadske TV" and "TSN" to define the virality factors in modern Ukrainian conditions. The study was conducted in National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute" (Kyiv, Ukraine). In addition quantitative analysis of 10 closed ended responses, qualitative analysis of 5 open ended responses and focus group discussion experts were done. The study population included students (n =1100) of the fourth course and 10 experts (professors in the fields of engineering (5 persons), pedagogics (2 persons) and social communications (3 persons)). Results and conclusions. Due to the study results there are few most popular content topics (politics, war in eastern Ukraine and basic needs) that cause the virality of information. Given the specificity of the algorithm for ranking posts in Facebook news line, we traced the reasons for the popularity of certain materials, which are caused by the situation in the country, emotions, induced by the publication, type of content and time of users' activity in the social network. The survey questionnaire captured the attitudes of students about the social networks and their role in everyday life and professional development, found out what 351Social media influence on public opinion and youth behavior percentage of students uses social networks for educational purposes, revealed whether the students trust to information from posts in social networks, as well as their reactions to messages. The qualitative analysis found out the reasons why students use or do not use social networks for their educational purposes, why are they joining or are not joining social networking groups that discuss political topics, why do they react or do not react on insults in social networks, why do they always (do not always) critically analyze information in social media, why do they think it is necessary (not necessary) to implement media literacy courses in the university. The focus group discussion revealed how social networks have influenced education, factors impacting social networks use for education, how the experts foresee the role of social networks in education and collected opinions about the media literacy as a part of engineering curriculum. Overall the observations found out weak spots in students' media literacy. Thus, it is necessary to implement media education in technical universities to teach students to become media "literate" in order to participate responsibl...

The subject of the research in the scientific work is the energetic conception of the functioning of the human psyche. The methodological foundations of the psychic and energetic conception of the human psyche serve the positions on the quantum-mechanical idea of human biology, that has helped in a new way to consider the concept of biological space and time, fields and energies, the principles of functioning and conservation laws that operate in living systems, the highest embodiment of which is a person and his mental activity, which means that the nature of man in this way is represented in all its completeness, entirety and unity with the surrounding world and its laws of information energy exchange; the close interconnection of the processes of energy and information exchange of all living things of our planet; the ability of the human psyche to store and transmit from generation to generation any diverse information without the direct help of reflective properties of real matter, including the brain; the human biofield, whose biowaves are not only a mechanism of radiation, but also a mechanism of human perception of the biowaves of other people; the existence of psychoenergy, which ensures the interaction of various forms and types of psychic past, present and future; the effect of interpenetrability of the mental, the hypothesis of the infinite number of psychic spaces in the Universe; the correspondence of the human psyche to the Universe as a holographic and quantum-mechanical system; the quantum-wave nature of the human psyche; the man as a material object and a boundless field of consciousness. There have been used methods of analysis, synthesis, comparison, abstraction and grouping of available knowledge about the human psyche, manifestations of the unconscious, the subconscious, conscious and

The article considers the formation of professional competence in future dentists with the introduction of innovative pedagogical technologies into educational process of dental students. The benefit of these technologies for main of general and specific competencies, particularly for critical/clinical thinking formation, was substantiated and proved by the results of conducted experiment which are presented in the article.

The subject of the research in the scientific work is the value orientations in the structure of the personality. There have been used methods of analysis, synthesis, comparison, abstraction, grouping of available knowledge about values and value orientations through the prism of the structure of the individual. The methodological foundations are the positions: 1) there are the diversity of theories and conceptions of value orientations of a person; 2) the value orientations of a person is a component of the external world of the individual, the constituent of the personality continuity; 3) the value orientations of a person is a broad system of stable personality values, its attitudes; is an indicator of what can be expected from an individual, judging about the social and political position and spiritual world of the person, by looking at what goals he/she attempts to achieve, what objects are the most valuable; is a general indicator of the priorities, needs, requests, social position, and the level of spiritual development; 4) an individual system of value orientations has a hierarchical structure; 5) the development of value orientations is closely connected with the development of orientation of the individual. The realization of value orientations by a person depends both on the internal conditions (level of development of these psychological mechanisms) and external ones (social relations, economic, social political structure of society, its system of values, material and spiritual wealth, prospects of general development). The purpose of the paper is to analyze and introduce (show) the place of value orientations of the personality in its structure, to reveal its essence, content and basic principles of functioning. There were highlighted five main types of interpretation of the concept of value orientations as a result of the study: 1) as a personality orientation; 2) as a need; 3) as an individual experience of social life; 4) as an intrapersonal formation; 5) as a source of conscious