Purpose – The purpose of this study is to examine the relationships between servicescape components, image and behavioral intentions within the framework of hotel businesses. Design/methodology/approach – Relationships between specified variables were tested with structural equation modeling (SEM) using a sample of 410 hotel customers. Findings – It was found that servicescape components had a positive effect on overall image, and overall image had the same effect on word-of-mouth (WOM) and re-visiting. It was also determined that overall image played a mediating role between servicescape and behavioral intention components. Overall, image played a partial mediating role between substantive staging of servicescape (SSoS) and WOM and a full mediating role among the other variables. Practical implications – For a business to maintain a positive image perception, servicescape components must be positively perceived, as well. Therefore, managers who intend to present a positive business image should design servicescape components according to current trends or the fashion expectations of target consumers. This would by default increase the attractiveness of the business. Moreover, businesses can create unique concepts by designing and developing new servicescape components. This step can be beneficial, especially for hotel businesses wishing to establish a specific brand. In this regard, it is recommended that businesses employ an expert who can track and organize servicescape developments. Originality/value – Although it has been found that there are specific relationships between servicescape, image and behavioral intentions, there has been a deficiency of empirical studies carried out within hotel industries. Furthermore, while SSoS has been investigated in the literature, communicative staging of servicescape (CSoS) has been neglected. In this regard, investigating the aforementioned relationships within the framework of the hotel industry contributes to the literature. Furthermore, in this study, an attempt has been made to stress the importance of servicescape, which is found to be essential for positive business image perception.

Örgütsel baglilik, bireyin kurumsal amaç ve degerleri kabul etmesi, bu amaçlara ulasilmasi yönünde çaba sarf etmesi ve kurum üyeligini devam ettirme arzusudur. Hem örgütler hem de çalisanlar açisindan önemli yararlari bulunan örgütsel bagliligin, duygusal (affective), sürekli (continuance) ve normatif (normative) olmak üzere üç t ürü bulunmaktadir. Bu arastirma, Nigde Ilinde egitim ve saglik alaninda çalisanlarin örgütsel bagliliklarini çesitli demografik faktörlerle karsilastirarak belirlemeyi amaçlamistir. Arastirma bulgulari, demografik özelliklerden bagli bulunulan kurum, yas, medeni hal ve kidem ile çalisanlarin örgütsel, duygusal ve normatif bagliliklari arasinda iliskinin bulundugunu; ancak süreklilik bagliligi ile bu degiskenlerin hiç biri arasinda herhangi bir iliski bulunamadigini ortaya koymustur.

Work and family environment is the areas that individuals spend most of their time and gives the most importance comparatively. Despite the rules, different and perceived thoughts and behavior patterns they have, these fields represent the area continually interacting with each other. Work and family is two most important elements in every person’s life. For this reason, individuals have certain roles in their work and family life. These roles are the most significant roles undertaken in their lives. They have to strike a balance to play the roles in their work and family life and to get the expected yield. Work and life balance is the most important aim for individuals and family members interacting each other in work and family life. Having a balance in work and life is significant not only for working individual but also for the society he lives. Today, the subject how the expectations on work and private life can be balanced has become a specific discipline because of the radical changes on the responsibilities related to work and family. Examining the previous studies, it is seen that workers can’t achieve a healthy balance between work and private life and as a result they can’t work efficiently and can’t allow time to their families. Therefore, they face individually organizational and environmental problems. In this paper, the significance of the balance from the point of individuals and organizations and the extent of influence on work and family balance to employee’s organizational commitment will be studied.