The number of visitors to Taiwan is increasing, but most of them experience it with at just a passing glance and shallow experience. The purpose of this study is to redesign the tourist brochure to provide practical information for visitors. This study was implemented based on the Longshan Temple. The first stage investigated 50 tourists' behavior in the Temple. We found the utilization rate of worshiping information was only 20%. Search time was 15% of the total visiting time; 38% of the visitors were confused because they were looking for where the worshiping objects were. Most visitors left after taking photos, unable to understand and experience the culture of the temple. In the second stage, based on the results of the visiting tasks and questionnaire, we found the "Visit ceremony", "Visit order", "guide map", and "temple history story" of the new tourist brochure should be redesigned. In the third stage, the verification results show that the correct rate of the new brochure for worshiping Longshan Temple is higher than 80%. The information about the order of visit is critical for worshiping. The new tourist brochure design effectively enhances the visitor experience.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.