The article contributes to summarizing the characteristics of innovation capacity in micro, small and medium enterprises (MSMEs) through empirical research of prestigious international articles. The review also provides new research directions based on gaps that existing studies. Researchers and scholars can find out new aspects of innovation capacity of MSMEs, helping business administrators improve innovation capacity and business results. The structure of this article is organized in four sections including Introduction; Research Methods; Research results and Discussion; and Conclusions and future research directions.
The purpose of this article is to assess the current situation of production and consumption of Unburnt Building Materials (UBMs) in the Mekong Delta, thereby proposing solutions to promote the consumption of UBMs in the Mekong Delta in the coming time. Research results from the survey of producers and customers organized as well as discussions with local officials show that the whole Mekong Delta has more than 120 producers consuming through 02 main channels. Sales channels that direct customers are construction contractors - organizational customers (accounting for 90%) and through construction material trading companies (about 10%). In general, both the production and consumption of UBMs in the Mekong Delta face difficulties. Limited production capacity, limited capacity of UBMs, and low consumer confidence in UBM products are typical difficulties. Planning for the development of UBMs, organizing production to improve the innovation capacity of manufacturers and construction contractors, strengthening the link between manufacturers and UBMs consuming partners, promoting product branding products, enhancing sales promotion innovation activities, etc. are the main solutions to promote this industry to develop more in the Mekong Delta in the coming time.
This study aims to examine the impact of market orientation, innovation capacity, and government support on the development of the Unburnt Building Materials (UBMs) market in the Mekong Delta, Vietnam. In this study, we analyzed the impact of government support on UBMs market development through market orientation, and incoming innovation capacity. In addition, this study analyzed the impact of market orientation and innovation capacity on the market development of manufacturers’ UBMs. Because the whole manufacturers of UBMs in the Mekong Delta are small, the number of samples of the study is the target population - the whole overall with 78 owners or senior managers of micro, medium, and small manufacturing enterprises. For data analysis, we applied the Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both measurement and structural models. The results show that government support has a positive impact on the market development of UBMs through market development and innovation capacity. Furthermore, market development is also influenced by one’s market orientation and innovation capacity in terms of products, processes, and marketing. In this study, innovation capacity has the highest impact on the market development of UBMs of enterprises. This study has contributed to the knowledge related to the positive impact of government support on market orientation, on innovation capacity from the perspective of small, medium, and micro construction enterprises in Vietnam. Develop a new product market development model for small, medium, and micro enterprises by integrating external factors (government support) and internal resources of enterprises (market orientation and innovation capacity).
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