This study aims to determine how much influence the variable quality of the product, brand image and promotions simultaneously and partially on purchasing decisions motorcycle spare parts in the garage Aneka Motor Padang Pariaman. By using the method of data collection in the form of the questionnaire and the analysis method used is multiple linear regression analysis. The result showed that the variable quality of the product, brand image, and promotions significantly influence the purchasing decisions of spare parts in the motor workshop Aneka Motor Padang Pariaman, Marked with the R-value of 0.610 and Adjusted R Square of 0.351. This shows that there is influence between product quality, brand image, and promotions on purchasing decisions by 35.1 % while the remaining 64.9 % is influenced by other variables outside the study. Partial variable product quality and brand image positive and significant influence on purchasing decisions, while the sale does not significantly influence the purchase decision.
Keywords : Quality Product, Brand And Promotion Buying Decision
Kemajuan teknologi serta ilmu pengetahuan pada sumber daya manusia sekarang ini melibatkan aktivitas perekonomian berkembang pesat. Keberadaan perdagangan bebas memunculkan persaingan antar perusahaan. Tujuan dilakukan penelitian ini adalah untuk mengetahui pengaruh Variasi Produk, Brand Image, dan Kualitas Informasi terhadap minat beli di BestMart Supermarket Batam. Metode yang digunakan adalah penganalisisan statistic deskriptif dengan SPSS versi 25. Untuk tujuan pengumpulan data, peneliti menyebarkan kuesioner, yang berisi daftar pertanyaan yang harus dijawab oleh peserta. Metode yang digunakan dalam temuan-temuan yang terdapat dalam penelitian ini adalah penelitian berbasis kuantitatif. Hasil yang diperoleh dari sebuah temuan yang terdapat dalam sebuah penelitian membuktikan bahwa variasi produk, brand image, dan kualitas informasi dapat berpengaruh signifikan terhadap minat beli di BestMart Supermarket Batam.
Dalam perputaran era yang semakin modern, membuat pelaku bisnis meningkatkan daya persaingan dalam bisnis. Salah satu pelaku bisnis yaitu Guardian merupakan ritel farmasi yang bergerak di bidang kesehatan dan kecantikan. Tujuan dari penelitian ini supaya dapat menemukan pengaruh potongan harga, promosi penjualan, dan kualitas pelayanan terhadap kepuasan konsumen pada Guardian Grand Batam Mall. Teknik sampel yang dipakai ialah simple random sampling dimana menggunakan penyebaran kusioner ke 204 responden yaitu pengunjung yang berbelanja ke Guardian Grand Batam Mall. Analisis yang digunakan analisis regresi linier berganda dengan SPSS 25. Penelitian menghasilkan tingkat signifikan potongan harga sebesar 0,006 < 0,05, promosi penjualan menghasilkan tingkat signifikan 0,000 < 0,05, dan kualitas pelayanan tingkat signifikannya 0,000 < 0,05 yang berarti nilai signifikan ketiga variabel berpengaruh positif dan signifikan terhadap kepuasan konsumen. Dan berpengaruh simultan potongan harga, promosi penjualan, dan kualitas pelayanan terhadap kepuasan konsumen.
Kata kunci: Potongan Harga, Promosi Penjualan, Kualitas Pelayanan, Kepuasan Konsumen
This study aims to determine how brand image, product quality and price affect purchasing decisions. The population in this study was residents of Villa Muka Kuning, Batam City who had shopped at Alfamart Villa Muka Kuning. Due to the unknown population, the sample size of 204 respondents with Jacob Cohen formula. The sampling technique used is purposive sampling.The test method uses multiple linear regression and classical assumption tests, namely normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, t-test, F test, and coefficient test (R2). The results of this study are :1) brand image,quality and price perception have a significant effect on purchase decision. (2) have a simultaneous effect on purchase decision.
The study aimed to look out is it promotion and service qualiy affect the consument decision of using Grabfood service in Batam. Data collecting technique is by used by spreading out a whole list of questioner up to 138 respondant. data then analyzed using test of validity, reliable test, normal test, multicolinearity test, heterocedasticity test, multiple liniarregresion analytict, coeficient of determination analytic, t test and F test by using the help of software SPSS 26. This test obtained a calculated f value of 125.128, with table F the magnitude is 2.67. In this test, the relationship of all promotion, the quality of service on customer decision was fulfilled. This statement is supported by the calculated F which is higher than the F table, and the significant value is 0.000 which is fewer than 0.05. and that gave a conlusion that the promotion and service quality affect customer decision of using Grabfood service.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.