Persaingan bisnis kuliner semakin pesat baik dari aspek variasi menu dan merek menjadi daya tarik pelanggan. Minat beli konsumen ditentukan oleh banyak aspek. Oleh karena itu, penelitian ini dilakukan untuk mengetahui pengaruh brand image,dan brand trust terhadap minat beli konsumen pada produk Avocado Mantul. Penelitian dilakukan pada bulan Oktober 2019- Februari 2020. Populasi meliputi semua konsumen Avocado Mantul yang jumlahnya tidak terbatas sehingga penggambilan sampel dengan metode unknown population diperoleh sampel sejumlah 96 orang. Metode sampling menggunakan purposive sampling. Pengumpulan data dengan instrumen kuisioner yang menggunakan skala likert selanjutnya data tabulasi dianalisis menggunakan program SPSS Version 20. Analisis meliputi analisis validitas dan reliabilitas instrument, uji asumsi klasik, analisis regresi berganda, determinasi, korelasi, uji F dan uji t. Pengujian menunjukkan, instrument penelitian valid dan reliable, data terdistribusi normal, tidak mengalami masalah asumsi klasik. Hasil penelitian menunjukkan brand image berpengaruh signifikan terhadap minat beli, brand trust berpengaruh signifikan terhadap minat beli, brand image dan brand trust bersama-sama berpengaruh signifikan pada minat beli. Brand image dan brand trust mempengaruhi sebesar 37,1% terhadap minat beli produk avocado mantul.
Microsoft Office Translator This study aims to analyze the concept of moral education in the Book of Ayyuhal Walad by Imam Ghazali and Serat Wulangreh by Pakubuwono IV, analyze the similarities and differences in the concept of moral education in the Book of Ayyuhal Walad by Imam Ghazali and Serat Wulangreh by Paku Buwono IV, analyze the concept of moral education in the Book of Ayyuhal Walad by Imam Ghazali and Serat Wulangreh by Pakubuwono IV is still relevant to Islamic education today. This type of research is literature research. The approach used in this study is a descriptive historical approach. The primary data used in this study were Kitab Ayyuhal Walad written by Imam Ghazali and Serat Wulangreh written by Pakubuwono IV. Data collection techniques with documentation. Data analysis uses descriptive analysis methods, content analysis and critical analysis. The Discussion Method uses, inductive method, deductive method and comparative method. The results of this study that: a) the source of moral education is the Qur'an, al Sunah, ijmak, qiyas, adat and anyone who gives good, b) The purpose of moral education is to practice knowledge, have a good personality and stay away from bad behavior, seek knowledge with the aim of seeking a formal diploma is not appropriate and inappropriate because it is part of the purpose of the world, c) Educational materials are dhahir and batin (heart) educational materials sourced from sharia which includes tawhid, Sufism, ubudiyah and dhauq, which dhauq cannot be achieved except by practice, d) Everyone who learns knowledge must have a teacher or murshid. A teacher or student must have good behavior or morals, have good knowledge, riyadhoh and mujahadah,
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