The purpose of this research is to analyze the direct effect of social media marketing, word of mouth, and the effectiveness of advertising on brand awareness and its impact on intention to buy, either directly or indirectly. The data source of 50 respondents, obtained from the customers who use transportation services in Samarinda. Models using path analysis programs and data are processed through SPSS version 23. Result from this research based on sub-stucture model 1 reveal that social media marketing and the effectiveness of advertising directly has a significant positive effect on brand awareness. From sub-structure 2, the effectiveness of advertising and brand awareness directly has a significant positive effect on intention to buy. Finally, social media marketing and effectiveness of advertising indirectly has a significant positive effect on intention to buy through brand awareness. Keywords— Advertising, Brand Awareness, Intention to Buy, Social Media Marketing, Word of Mouth. AbstrakTujuan dari penelitian ini adalah untuk menganalisis efek langsung social media makerting, word of mouth, dan efektivitas iklan pada brand awareness dan dampaknya terhadap intention to buy, baik secara langsung maupun tidak langsung. Sumber data berasal dari 50 pelanggan layanan transportasi di wilayah Kota Samarinda. Penelitian menggunakan model analisis jalur dan data diproses melalui SPSS versi 23. Penelitian ini menyatakan model sub-struktur 1, diketahui social media marketing dan efektivitas iklan secara langsung berpengaruh positif dan signifikan terhadap brand awareness. Dari sub-struktur 2, efektivitas iklan dan brand awareness secara langsung berpengaruh positif dan signifikan terhadap intention to buy. Terakhir, social media marketing dan efektivitas iklan secara tidak langsung berpengaruh positif dan signifikan terhadap intention to buy melalui brand awareness pelanggan. Kata kunci— Brand Awareness, Efektivitas Iklan, Minat Beli, Pemasaran Sosial Media, Word of Mouth.

The purpose of this research is to analyze the direct effect of social media marketing, word of mouth, and the effectiveness of advertising on brand awareness and its impact on intention to buy, either directly or indirectly. The data source of 50 respondents, obtained from the customers who only use transportation services in the area of Samarinda City. Models using path analysis programs and data are processed through SPSS version 23. This research states sub-structure model 1 is known as social media marketing and the effectiveness of advertising directly has a significant positive effect on brand awareness. From sub-structure 2, the effectiveness of advertising and brand awareness directly has a significant positive effect on the intention to buy. Finally, social media marketing and the effectiveness of advertising indirectly have a significant positive effect on intention to buy through brand awareness. Keywords: Social media marketing; Word of mouth; Effectiveness of advertising; Brand awareness; Intention to buy

The purpose of the study is to analyze the causes and disadvantages of human trafficking, knowing the obstacles faced in the prevention and handling of human trafficking in Indonesia.The research is based on qualitative methods with a descriptive approach (semi-structure interview, observation and documentation) in 5 regions of Indonesia. The research findings state that these workers and Indonesia suffered losses, because they were carried out illegally and

The problem of energy for fishermen is indeed very complex. When fuel prices rise, it is very worrying that the poor in Indonesia will increase. The study aimed to find out the development of fishermen, as well as the benefits of using Brown's Gas Electrolyzer (BG-E) on a fishing boat in Indonesia. This type of data is secondary and sourced from second parties (Government Office and others). Analysis, synthesis methods, and alternative problem solving are prepared based on data, information, and observations to solve fisherman's problems based on research objectives. The application of BG-E technology can be applied to small-scale fishing boats, is Outboard Motorboats and 5-30 GT Motorboats. BG-E is made according to the ship's power requirements. The way it works through an electrolysis process to decompose compounds in the form of solutions melts, or ordinary liquids by the electric current flowing through the compound. From the results of the electrolysis process, it produces oxyhydrogen which will react with gasoline in the boat engine. This reaction will produce an explosion to move the piston on the ship's engine so that the engine can live. With the implementation of BG-E, it can save fuel oil consumption and improve the welfare of Indonesian fishermen. The originality of the research is related to the method used in the framework of estimating Fishermen fuel savings in Indonesia, so that the study will become novelty in the future. Contribution/ Originality:The study aimed to find out the development of fishermen, as well as the benefits of using Brown's Gas Electrolyzer (BG-E) on a fishing boat in Indonesia.