The aim of this study is to understand the actual preferences, behaviors, and purchasing decisions of young consumers in the context of sustainability, with an emphasis on luxury products. The primary objective of the research is to determine the impact of ‘sustainable tendencies’ on stimulating the purchase of luxury goods by the Italian Generation Z and Generation Y populations. In addition to examining the intergenerational differences in perception of corporate social responsibility (CSR) and sustainable marketing, the study is aimed at investigating the potential intersection of the consumption of luxury products and the consumption of slow fashion. In particular, through an empirical analysis carried out on a sample of 1314 young consumers in Italy (representing the two generational cohorts), this research provides interesting results which demonstrate the importance of adopting differentiated CSR strategies which are attentive to sustainability based on the demographic characteristics of young consumers of luxury brands. Structural equation modeling is used to analyze and understand the structural relationships between variables. This study thus helps to fill the knowledge gap about the consumption orientation of the younger generations. The results of this study contribute to a growing body of literature on luxury brands and sustainability issues in marketing.

At present, all components of the environment are burdened by human activities. These human activities have caused many environmental problems, and without appropriate measures, they will have other far-reaching consequences in the future, which may be irreversible. One of the basic measures for the sustainable future of the environment and human society is to build the environmental awareness of the population. In addition to other entities, universities and their students and graduates have an important role in this process. The study focuses on the evaluation and comparison of environmental awareness and its factors among students of the University of Presov in Presov, Slovakia. Based on the results of this research, social networks and the internet are used as the main source of environmental information and should be used as a means of raising environmental awareness among students. The students of the University of Presov achieved high environmental awareness within the cognitive and emotional factors of environmental awareness, but they achieved only moderate environmental awareness within the behavioral factor. There were no significant differences in the level of environmental awareness between male and female students at the University of Presov. From the point of view of the group of study fields variable, significant differences were found in the emotional and behavioral factors of environmental awareness, with students of "Humanities" and "Natural Sciences, Mathematics and Informatics" achieving the highest scores and students of "Social, Economic and Legal Sciences" and "Healthcare" achieving the lowest scores.

One of the responses of the monetary policies of central banks to the sustainable development on financial markets, which also affected other markets and economic growth, is the role of non-standard monetary policies, referred to as quantitative easing in the form of Asset Purchase Programme. In this paper, the following main research problem was addressed: How can the Asset Purchase Programme help the European Central Bank fulfill its mandate of supervising the financial stability and financial development? Based on this, we formulated the main objective: to identify the impact of monetary policies on the dynamics of financial markets development, labor markets, and the markets for goods and services. As part of the applied methodology, the impact of the quantitative easing on the government bond yields curve was based on an indirect assessment using the seemingly unrelated regression model, considering the use of parameters from the functional benchmark form. Through the vector error correction model, another additional impact of the application of the monetary policy mechanisms on selected indicators of the considered markets was identified. The relationship between financial markets and economic growth was determined on the basis of the two-stage least square model using endogeneity control instruments. Applying the changes identified by the above models allowed us to determine the expected change in the rate of growth of the aggregate output of the euro area countries. Based on our results, we found out that Asset Purchase Programme had an impact on the growth of government bond yields issued by euro area countries, on lowering the risk rate on corporate bond markets, and increasing the nominal value of shares. In addition, growth in inflation and a decline in interest rates were affected. Finally, the European Central Bank (ECB)’s non-standard monetary policies have positively affected and stimulated the labor market and development in goods and services markets, referred to the sustainable financial development.

Quality of life and health is very closely linked to the environmental quality. However, the environmental quality is not only perceived as a determinant of quality of life, but it is an internal part of (sustainable) development, in terms of the green growth concept, at these days. The concept of green growth is one of the newer ways to ensure economic and social development in the context of sustainable development. Economic and social development, as well as ensuring and preserving the environmental quality, has its important place in the green growth concept. Green growth requires a new view on management of economic and social development. This article is focused on the evaluation of interregional disparities in selected areas of sustainable development. The aim of the paper is to evaluate the environmental quality of life in European Union countries using the selected indicators of green growth in the context of sustainable development.Keywords: Environment, Quality of life, Green growth, Indicators, European Union countries

Sustainability is currently being implemented in a variety of activities. In practice, however, its achievement is complicated and difficult.  In the process of achieving sustainability, it is essential to know the components of sustainable development and their current state. In general, sustainable development is perceived through four pillars - economic, social, environmental and institutional. In some cases, however, achieving a positive result in one of them could cause negative results in other(s). This inverse relationship can also be identified in the case of the economic and environmental pillar of sustainable development. The complexity of pillar´s relations is one of the factors which causes considerable complicated achievement of sustainability. The difference of the individual pillars of sustainable development and difference in the individual European Union countries development (despite their relative homogeneity) is an object of our interest. The aim of the paper is to evaluate the current state and development of the economic and environmental pillar of sustainable development in EU countries, using selected indicators. Keywords: sustainability, sustainable development, economic pillar, environmental pillar