This paper analyses farmers' adoption of hard and soft technology in relation to irrigation technologies, production changes and water management changes in Alberta, Canada. Greater significance was found in modelling the adoption of hard technology (such as irrigation infrastructure technologies) than modelling the adoption of soft technology (water management or irrigation area changes). Overall, some of the most important influences include farm size, irrigation technology, off-farm income and being a member of an irrigation district. Few socio-economic variables were found to be important. Adoption of soft technology most likely leads to greater water efficiencies and in the future greater attention should be paid to a wider variety of factors and influences in order to model water management and trading behaviour.
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