The alarming epidemic of obesity and physical inactivity at paediatric age urges societies to rise to the challenge of ensuring an active lifestyle. As one response to this, business enterprises are increasingly engaged in promoting sport and physical activity (PA) initiatives within the frame of corporate social responsibility (CSR). However, comparative analyses among industry sectors of CSR strategies for PA promotion with a particular focus on children are still lacking. This study aimed to explore (i) what are the CSR strategies for PA promotion adopted in different industry sectors and (ii) whether corporate engagement in promoting PA for children is supportive of children's rights to play and be physically active. Corporate pledges pertaining to CSR initiatives to promote PA were analysed. The hypothesis was that companies from different sectors employ different CSR strategies and that companies with a higher profile as regard to public health concerns for children tend to legitimate their action by adopting a compensatory strategy. Results show that the issue of PA promotion is largely represented within CSR commitments. CSR strategies for PA promotion vary across industry sectors and the adoption of a compensatory strategy for rising childhood obesity allows only a limited exploitation of the potential of CSR commitments for the provision of children's rights to play and be physically active. Actors within the fields of public health ethics, human rights and CSR should be considered complementary to develop mainstreaming strategies and improve monitoring systems of PA promotion in children.
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The Strategic Impact Evaluation Fund (SIEF) was created with £29.5 million funding from the Department for International Development (DFID) over the period 2011/2012 to 2016/2017. 1 SIEF provides funding for impact evaluations focusing on human development outcomes, for building capacity on impact evaluations and for synthesising and disseminating the findings of impact evaluations along with wider evidence in its thematic subject areas. The fund's objective is to 'strengthen the effectiveness of DFID's and others' global aid policies, programmes and partnerships.' In the long run, SIEF is expected to contribute towards an improved delivery of DFID's and the World Bank's programmes with human development outcomes and towards improved human development outcomes for poor populations. To achieve these goals, the spending of SIEF funds is distributed across three pillars: 1) Impact evaluations of interventions with human development outcomes in four key areas: a) Maternal and child undernutrition b) Basic education service delivery c) Health systems and health related behaviours d) Water supply, sanitation, and hygiene for sustainable human development 2) Capacity building on impact evaluation methods 3) Dissemination and knowledge sharing of impact evaluation findings and results This report presents the results of a mid term review (MTR) of SIEF, commissioned by DFID and undertaken by RAND Europe. The MTR had three main objectives:1) To assess whether the design, management, implementation and governance of SIEF are appropriate for the achievement of the outputs and outcomes 2) To assess whether SIEF represents value for money for DFID to date and can be expected to do so across the life of the programme 3) To make recommendations for improvements in the design, management, governance and implementation of SIEF for the remaining period of implementation RAND Europe is an independent not-for-profit research institute whose mission is to help improve policy-and decision making through research and analysis. We realise our mission by undertaking objective, balanced and relevant research and analysis; communicating our findings to a wide audience, 1 A recent Memorandum of Understanding has extended the collaboration to 2020/2021. SIEF is also currently supported by a US$3 million grant from the Children's Investment Fund Foundation. iv often through publications, many of which are available on our website; working in partnership with our clients; and working collaboratively with others. RAND Europe's work lies on the continuum between that of universities and consultancies, combining the academic rigour of universities and the professional, task-oriented approach of consultancies.In order to declare any potential conflict of interest, we note that three researchers affiliated with RAND Corporation have been either recipients of or applicants for SIEF funding. As such, they were among the invitees to the survey conducted as part of this mid term review. None of these individuals were among the authors of this report.
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