In this study the validation of a German-language Core Self-Evaluations Scale (CSES; Judge, Erez, Bono, & Thoresen, 2003) is presented. Core self-evaluations are fundamental appraisals that individuals hold about their own capability, effectiveness, and worthiness as a person (Judge
et al., 2003). Data were collected from 2 samples, 200 from the workforce and 134 students. The data supported the underlying single-factor solution. The German-language CSES (G-CSES) was found to be reliable and shows convergent validity with regard to internality (Krampen, 1981) and International
Personality Item Pool (IPIP40) neuroticism, extraversion, and conscientiousness scales (Hartig, Jude, & Rauch, 2003) and discriminant validity with regard to the IPIP40 openness scale. The scale correlates significantly with job satisfaction and life satisfaction. Additionally, the G-CSES
is incrementally valid over and above traits of the 5-factor model of personality.
We have investigated the dynamics of how consumer make relationship with brand (non-human entities) that is consumer brand relationships. This relationship is like the same relationship between two people in the society. Meta-analytic literature review has been conducted to explore different aspect of this relationship dynamics. The investigation reveals that brands work as a relationship partners with consumers. Relationship dimensions, which are considered as ground of relationship types, constructed by authors differs resulting different types consumer brand relationships. However, various authors measure relationship quality based on the same ground relationship strength and feelings using different theories. This research has implications for both academicians and practitioners as they can comprehensively conceptualize the consumer brand relationship, its nature, type and dimensions explored by researchers and their present state.
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