Aims: This study aims to analyze the effect of influencer marketing and content marketing on consumer purchase decision and customer engagement as mediating variables at Mitra Jawi Pontianak. Study Design: A quantitative approach was used to investigate this study, and as many as 204 respondent who met the required requirements participated. Place and Duration of Study: The study was taken place at Pontianak, West Kalimantan with Mitra Jawi Pontianak as a background study and conducted between September 2022 and November 2022. Methodology: The samples included a total of 204 respondents (68 men, 136 women; age range 17-50years). The sample criteria in this study were all the followers of Instagram account of Mitra Jawi Pontianak. Researchers used AMOS 24 software and structural equation modelling (SEM) to process the data. Results: The influence of influencer marketing on customer engagement is 6.049, more significant than the t-table value (1.96). Likewise, the p-value < 0.001, smaller than 0.05 (α = 0.05). It show that influencer marketing positively and significantly affects customer engagement. For the second hypothesis, the t-value, the effect of content marketing on customer engagement is 6.724, and the p-value < 0.001. It proves that content marketing positively and significantly affects customer engagement. For the third hypothesis, the t-value, the effect of customer engagement on purchase decisions is 4.246, and the p-value < 0.001. It shows that customer engagement positively and significantly affects purchase decisions. For the fourth hypothesis, the t-value, the effect of influencer marketing on purchase decisions is 2.317, and the p-value < 0.001. It show that influencer marketing positively and significantly affects purchase decisions. For the fifth hypothesis, the t-value, the effect of content marketing on purchase decisions is 2.379, and the p-value < 0.001. Thus, content marketing has a positive and significant effect on purchase decisions. Conclusion: The study was carried by taking a sample of Mitra Jawi’s Instagram account followers. Both influencer marketing and content marketing positively and significantly influences customer engagement at the Mitra Jawi Pontiana. Also, the data indicate influencer marketing and content marketing positively and significantly influences consumer purchase decision at the Mitra Jawi Pontianak.
Research on Generation Z's online gaming habits, particularly in Indonesia, is intriguing. It is due to changes in consumer behavior influenced by technological advancements, which impact Generation Z, who are becoming increasingly active in online games, which can even affect purchasing power. In a broader sense, a demographic bonus controls the growth of the Indonesian population, particularly Generation Z. This study aimed to investigate the direct and indirect impacts of gaming addiction and gamer loyalty on impulse buying. The research data was collected from 250 individuals from Generation Z in Indonesia who were chosen using a purposive sampling technique. In addition, the data were analyzed with SEM AMOS 26 software. The primary finding of this study was that Generation Z's gaming addiction could increase gamer loyalty and impulse buying of virtual items in online games.
The emergence of shopping online promotes the development of a marketplace in Indonesia. Shopee is one of the biggest marketplaces which always develops its features to increase its customer satisfaction, keeping in mind that many competitors are offering similar services. The variables of e-service quality, engagement, and e-trust are used to examine the repurchase intention of the customers. The method used in this research is a quantitative method with purposive sampling. The testing used in this research is hypothesis testing, which is done by Goodness of Fit Testing using AMOS 26. The result obtained shows that the quality of e-service influence the engagement, the quality of e-service also influence the e-trust, engagement influence the e-trust, engagement influence the repurchase intention, and e-trust influence the repurchase intention.
Aims: This study aims to find out the influence of Perceived Organizational and Flexible Working Arrangements on Employee Engagement among millennials while Work/Life Balance is an intervening variable. Study Design: This study used quantitative methods. The data was collected using an online questionnaire. This study involved Millennials as a sample with 151 respondents who came from various kinds of companies. Place and Duration of Study: The study was taken place at Palopo, South Sulawesi. This study was conducted between March and May 2018. Methodology: This study involved 151 respondents and was conducted in Palopo. The respondents came from various companies and institutions such as Government-owned companies, Banking companies, Private companies, Educational institutions, Finance companies, Insurance companies, etc. Results: Hypothesis 1, Perceived Organizational Support on Work/Life Balance produces T statistics values of 5.630 with a probability of 0.000. The test results show that the probability <alpha (5%). It means that there is a significant direct influence of Perceived Organizational Support on Work/life Balance. Hypothesis 2, the influence of a Flexible Working Arrangement on Work/Life Balance generates a T statistics value of 3.678 with a probability of 0.000. The test results show that the probability <alpha (5%). It means that there is a significant direct influence of Flexible Working Arrangements on Work/Life Balance. Hypothesis 3, the influence of Work/Life Balance on Employee Engagement. generate T statistics values of 5.924 with a probability of 0.000. The test results show that the probability <alpha (5%). It means that there is a significant direct influence of Work/Life Balance on Employee Engagement. Hypothesis 4, the influence of Perceived Organizational Support on Employee Engagement mediated by Work/life Balance generates in indirect influence coefficient direct influence coefficient It means that there is a significant influence of Perceived Organizational Support on Employee Engagement through Work/life Balance. Hypothesis 5, the influence of the Flexible Working Arrangement on Employee Engagement mediated by Work/life Balance generates in indirect influence coefficient direct influence coefficient. It means that there is a significant influence on the Flexible Working Arrangement of Employee Engagement through Work/life Balance. Conclusion: The results of this study indicated that; 1). Perceived Organizational Support and Flexible Working Arrangements have a positive and significant influence on Work/Life Balance, 2). Work/life Balance has a positive and significant influence on Employee Engagement 3). Perceived Organizational Support and Flexible Working Arrangement have positive and significant influence on Employee Engagement with Work / life balance as a mediating variable.
Humans attempt to become knowledgeable and perceptive to be in society. If there is a strong work ethic, teacher achievement will be successful. The value of work, how people behave at work, their sphere, and their work ethic are just a few variables that influence commitment. The study used a quantitative explanatory research technique that uses hypothesis testing to explain the haphazard relationship between variables. Madrasah teachers in the Sambas District were the research subject, and 218 participants were the study's sample size. The findings of this research are: Islamic work ethics have a profoundly beneficial direct impact on creative work practices, workplace culture, and teacher work commitment. Islamic Work Ethic Through Innovative Work Conduct, Islamic Work Ethic ly Positive Impact on Work Culture. Through work culture, the Islamic work ethic significantly enhances teacher work commitment. Through creative work practices and a positive work environment, the Islamic Work Ethic greatly impacts work commitment. Work Meaningfulness significantly improves Innovative Work Behavior and Teaching Work Commitment immediately.
The quantitative approach, survey technique, analysis of statistical test data Partial Least Squares Path Modeling (PLS-SEM) Wrappls version 7, questionnaire data collection tool and documentation, the population of 3,999 and sample of 254 teachers, 29 public and private SMKs, research locations (3) hinterland districts: Sanggau, Sekadau, Landak districts; (3) coastal districts: Sambas, Mempawah and Kuburaya districts; (2) the city of Pontianak and the city of Singkawang. From the results of the study it was found that entrepreneurial behavior towards affective commitment has a positive and significant effect, the hypothesis is in a unidirectional relationship and can enhance each other; Entrepreneurship on achievement is positive and significant, the hypothesis is in a unidirectional relationship and can increase each other; Affective commitment to achievement is positive and significant, has a one-way relationship and can improve; Entrepreneurial behavior on achievement through affective commitment has a positive and significant effect, the hypothesis is in a unidirectional relationship and can enhance each other. This investigation has been able to foster a new model of affective commitment and the development of the concept of achievement in SMKs throughout West Kalimantan.
Objective - The purpose of this study is to investigate the relationship between trust in the leader and affective commitment as a mediator between servant leadership behavior and extra-role behavior. In addition, the study examines, whether person-organization fit has a moderating effect. Methodology/Technique - In total, 250 teachers of the border area responded to the research questionnaires, which were then analyzed using structural equation modeling with a partial least squares approach. Findings - The outputs of this study indicate an indirect influence between the principal servant leadership behaviors and extra-role behaviors among teachers, which was mediated by trust in the principal and the teacher's affective commitment to the principal. Furthermore, the results show a significant and direct relationship between servant leadership behaviors towards trust in the principal, affective commitment, and extra-role behaviors. Trust in the principal and teacher's affective commitment also had a significant and direct effect on extra-role behavior. However, the person-organization fit which moderates the effect of servant leadership behaviors on extra-role behaviors did not have a significant or direct effect on extra-role behaviors, in fact, it actually weakened the influence of servant leadership behaviors on extra-role behaviors. Novelty - The findings of this study suggest that trust in the principal and teacher's affective commitment has an important moderating effect which must be managed to strengthen the relationship between servant leadership behaviors and extra-role behaviors. Type of Paper: Empirical Paper. Keywords: Affective Commitment; Extra-role Behavior; Person-organization Fit; Servant Leadership Behavior; Trust in Leader. JEL Classification: M10. M11. M19.
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