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Using the careers of F. Scott Fitzgerald and Gertrude Stein as examples, this article examines the creation of literary celebrity in the early twentieth century as a complex recursive process that involves authorial actions, the production of specific works, the promotion of texts and their authors, and audience reception. It ultimately contends that a more thorough exploration of this process can help scholars gain a better understanding of both the vocational sphere of authorship at the turn of the twentieth century and the texts produced at that time.

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