Examines the attendance objectives of Japanese visitors for both a domestic (Japanese) and offshore (US) trade show, and explores the relationship between a successful trade show visit and future attendance intentions. Results suggest that attendees maintain very similar goals for international show attendance regardless of the show’s geographical location, but conceptualize successful trade show participation differently. Also demonstrates that successfully achieving different types of attendee objectives significantly increases attendees’ interest levels in future attendance at each of the two shows examined. Success in seeing products and trends at the domestic show was found to affect future show interest significantly. Whereas at the offshore US show, successful supplier interaction only affects interest when combined with seeing products and trends and gathering buying process information. These findings have strong implications for researchers investigating the relatively under‐studied issues of international buyer behavior at trade shows and practitioners involved in the organization of and exhibition at international events.

14 Both biofuels and bioplastics are often regarded as sustainable solutions to current environmental problems 15 such as climate change, fossil depletion and acidification. However, both have been criticized for being 16 economically costly, competing with other societally beneficial goods such as food, and offering limited 17 environmental benefits compared to their fossil counterparts. This study provides a comparative 18 environmental Life Cycle Analysis (LCA) for 100% bio-based polyethylene terephthalate (PET) bottles, 19 versus fully fossil-based and partially bio-based PET bottles. An attributional life cycle assessment (aLCA) 20 and sensitivity analysis of key assumptions is carried out to compare cradle-to-factory-gate impacts (i.e. 21 feedstock extraction, component production and product manufacturing) of twelve PET bottle production 22 scenarios. Results indicate that woody-biomass based PET bottles have 21% less global warming potential 23 and require 22% less fossil fuel than their fossil based counterparts, but perform worse in other categories 24

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This article defines and describes international services from the marketing perspective. A classification of four types of international services is proposed, and a theoretical model of one of these (contact-based services) is developed. With a rich literature on the nature of services, marketing scholars are in a strong position to make valuable contributions to the ongoing debate concerning international services, which has until now been dominated by international economists and trade statisticians.

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