The human visual system is an intricate network of brain regions that enables us to recognize the world around us. Despite its abundant lateral and feedback connections, object processing is commonly viewed and studied as a feedforward process. Here, we measure and model the rapid representational dynamics across multiple stages of the human ventral stream using time-resolved brain imaging and deep learning. We observe substantial representational transformations during the first 300 ms of processing within and across ventral-stream regions. Categorical divisions emerge in sequence, cascading forward and in reverse across regions, and Granger causality analysis suggests bidirectional information flow between regions. Finally, recurrent deep neural network models clearly outperform parameter-matched feedforward models in terms of their ability to capture the multi-region cortical dynamics. Targeted virtual cooling experiments on the recurrent deep network models further substantiate the importance of their lateral and top-down connections. These results establish that recurrent models are required to understand information processing in the human ventral stream. deep neural networks, virtual cooling Significance StatementUnderstanding the computational principles that underlie human vision is a key challenge for neuroscience and could help improve machine vision. Feedforward neural network models process their input through a deep cascade of computations. These models can recognize objects in images and explain aspects of human rapid recognition. However, the human brain contains recurrent connections within and between stages of the cascade, which are missing from the models that dominate both engineering and neuroscience. Here we measure and model the dynamics of human brain activity during visual perception. We compare feedforward and recurrent neural network models and find that only recurrent models can account for the dynamic transformations of representations among multiple regions of visual cortex. now published in PNAS: https://www.pnas.org/content/early/

Purpose The purpose of this paper is to explain the technological phenomenon artificial intelligence (AI) and how it can contribute to knowledge-based marketing in B2B. Specifically, this paper describes the foundational building blocks of any artificial intelligence system and their interrelationships. This paper also discusses the implications of the different building blocks with respect to market knowledge in B2B marketing and outlines avenues for future research. Design/methodology/approach The paper is conceptual and proposes a framework to explicate the phenomenon AI and its building blocks. It further provides a structured discussion of how AI can contribute to different types of market knowledge critical for B2B marketing: customer knowledge, user knowledge and external market knowledge. Findings The paper explains AI from an input–processes–output lens and explicates the six foundational building blocks of any AI system. It also discussed how the combination of the building blocks transforms data into information and knowledge. Practical implications Aimed at general marketing executives, rather than AI specialists, this paper explains the phenomenon artificial intelligence, how it works and its relevance for the knowledge-based marketing in B2B firms. The paper highlights illustrative use cases to show how AI can impact B2B marketing functions. Originality/value The study conceptualizes the technological phenomenon artificial intelligence from a knowledge management perspective and contributes to the literature on knowledge management in the era of big data. It addresses calls for more scholarly research on AI and B2B marketing.

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Deep neural networks provide the current best models of visual information processing in the primate brain. Drawing on work from computer vision, the most commonly used networks are pretrained on data from the ImageNet Large Scale Visual Recognition Challenge. This dataset comprises images from 1,000 categories, selected to provide a challenging testbed for automated visual object recognition systems. Moving beyond this common practice, we here introduce ecoset, a collection of >1.5 million images from 565 basic-level categories selected to better capture the distribution of objects relevant to humans. Ecoset categories were chosen to be both frequent in linguistic usage and concrete, thereby mirroring important physical objects in the world. We test the effects of training on this ecologically more valid dataset using multiple instances of two neural network architectures: AlexNet and vNet, a novel architecture designed to mimic the progressive increase in receptive field sizes along the human ventral stream. We show that training on ecoset leads to significant improvements in predicting representations in human higher-level visual cortex and perceptual judgments, surpassing the previous state of the art. Significant and highly consistent benefits are demonstrated for both architectures on two separate functional magnetic resonance imaging (fMRI) datasets and behavioral data, jointly covering responses to 1,292 visual stimuli from a wide variety of object categories. These results suggest that computational visual neuroscience may take better advantage of the deep learning framework by using image sets that reflect the human perceptual and cognitive experience. Ecoset and trained network models are openly available to the research community.

Models of fixation selection are a central tool in the quest to understand how the human mind selects relevant information. Using this tool in the evaluation of competing claims often requires comparing different models' relative performance in predicting eye movements. However, studies use a wide variety of performance measures with markedly different properties, which makes a comparison difficult. We make three main contributions to this line of research: First we argue for a set of desirable properties, review commonly used measures, and conclude that no single measure unites all desirable properties. However the area under the ROC curve (a classification measure) and the KL-divergence (a distance measure of probability distributions) combine many desirable properties and allow a meaningful comparison of critical model performance. We give an analytical proof of the linearity of the ROC measure with respect to averaging over subjects and demonstrate an appropriate correction of entropy-based measures like KL-divergence for small sample sizes in the context of eye-tracking data. Second, we provide a lower bound and an upper bound of these measures, based on image-independent properties of fixation data and between subject consistency respectively. Based on these bounds it is possible to give a reference frame to judge the predictive power of a model of fixation selection . We provide open-source python code to compute the reference frame. Third, we show that the upper, between subject consistency bound holds only for models that predict averages of subject populations. Departing from this we show that incorporating subject-specific viewing behavior can generate predictions which surpass that upper bound. Taken together, these findings lay out the required information that allow a well-founded judgment of the quality of any model of fixation selection and should therefore be reported when a new model is introduced.

Keywords: deep neural networks, deep learning, convolutional neural networks, objective functions, recurrence, black box, levels of abstraction, modelling the brain, input statistics, biological detail SummaryThe goal of computational neuroscience is to find mechanistic explanations of how the nervous system processes information to give rise to cognitive function and behaviour. At the heart of the field are its models, i.e. mathematical and computational descriptions of the system being studied, which map sensory stimuli to neural responses and/or neural to behavioural responses. These models range from simple to complex. Recently, deep neural networks (DNNs) have come to dominate several domains of artificial intelligence (AI). As the term "neural network" suggests, these models are inspired by biological brains. However, current DNNs neglect many details of biological neural networks. These simplifications contribute to their computational efficiency, enabling them to perform complex feats of intelligence, ranging from perceptual (e.g. visual object and auditory speech recognition) to cognitive tasks (e.g. machine translation), and on to motor control (e.g. playing computer games or controlling a robot arm). In addition to their ability to model complex intelligent behaviours, DNNs excel at predicting neural responses to novel sensory stimuli with accuracies well beyond any other currently available model type. DNNs can have millions of parameters, which are required to capture the domain knowledge needed for successful task performance. Contrary to the intuition that this renders them into impenetrable black boxes, the computational properties of the network units are the result of four directly manipulable elements: input statistics, network structure, functional objective, and learning algorithm. With full access to the activity and connectivity of all units, advanced visualization techniques, and analytic tools to map network representations to neural data, DNNs represent a powerful framework for building task-performing models and will drive substantial insights in computational neuroscience.

Deep feedforward neural network models of vision dominate in both computational neuroscience and engineering. The primate visual system, by contrast, contains abundant recurrent connections. Recurrent signal flow enables recycling of limited computational resources over time, and so might boost the performance of a physically finite brain or model. Here we show: (1) Recurrent convolutional neural network models outperform feedforward convolutional models matched in their number of parameters in large-scale visual recognition tasks on natural images. (2) Setting a confidence threshold, at which recurrent computations terminate and a decision is made, enables flexible trading of speed for accuracy. At a given confidence threshold, the model expends more time and energy on images that are harder to recognise, without requiring additional parameters for deeper computations. (3) The recurrent model’s reaction time for an image predicts the human reaction time for the same image better than several parameter-matched and state-of-the-art feedforward models. (4) Across confidence thresholds, the recurrent model emulates the behaviour of feedforward control models in that it achieves the same accuracy at approximately the same computational cost (mean number of floating-point operations). However, the recurrent model can be run longer (higher confidence threshold) and then outperforms parameter-matched feedforward comparison models. These results suggest that recurrent connectivity, a hallmark of biological visual systems, may be essential for understanding the accuracy, flexibility, and dynamics of human visual recognition.

Although the ability to recognize faces and objects from a variety of viewpoints is crucial to our everyday behavior, the underlying cortical mechanisms are not well understood. Recently, neurons in a face-selective region of the monkey temporal cortex were reported to be selective for mirror-symmetric viewing angles of faces as they were rotated in depth (Freiwald & Tsao, Science 2010). This property has been suggested to constitute a key computational step in achieving full view-invariance. Here, we measured fMRI activity in nine observers as they viewed upright or inverted faces presented at five different angles (−60, −30, 0, 30, 60 degrees). Using multivariate pattern analysis (MVPA), we show that sensitivity to viewpoint mirror-symmetry is widespread in the human visual system. The effect was observed in a large band of higher-order visual areas, including the occipital face area (OFA), fusiform face area (FFA), lateral occipital cortex (LO), mid Fusiform (mFus), parahippocampal place area (PPA), and extending superiorly to encompass dorsal regions V3A/B and the posterior intraparietal sulcus (pIPS). In contrast, early retinotopic regions V1-hV4 failed to exhibit sensitivity to viewpoint symmetry, as their responses could be largely explained by a computational model of low-level visual similarity. Our findings suggest that selectivity for mirror-symmetric viewing angles may constitute an intermediate-level processing step shared across multiple higher-order areas of the ventral and dorsal streams, setting the stage for complete viewpoint-invariant representations at subsequent levels of visual processing.