This study aims to examine and analyse the effect of ease of shopping, online customer reviews and perceptions of maslahah on online shopping decisions among UINSI and UMKT Samarinda students. The type of research used is field research. The sample in this study was 198 people who had shopped online. The method of collecting data is a questionnaire is distributed online using Google form. Data analysis used multiple regression analysis. The results showed that of the three variables of ease of shopping, online customer review and perception of maslahah simultaneously affect online shopping decisions. From the calculation of SPSS 23. For the Ftest, it is known that Fcount = 187.146 > Ftable 2.65 with a significance of 0.000 < 0.5. Partially, it is known that the ease of shopping, online customer reviews and the perception of maslahah have a significant effect of online shopping decisions. In addition to the Ftest and t-test, the R2 test is known to have an R square value of 0.743 which means the magnitude of the independent variable 74.3%.
This study aims to describe the analysis of the level of student satisfaction with service quality at the Faculty of Economics and Islamic Business, IAIN Samarinda. This research was conducted by distributing questionnaires to 120 students of class 2017 Islamic Economics Department, Faculty of Economics and Islamic Business, IAIN Smarinda, in order to obtain primary data, namely direct information from respondents about what they felt was satisfaction in getting services at the Department of Economics, FEBI IAIN Samarinda. The questionnaire in this study was taken randomly and divided into 5 aspects of customer satisfaction, namely tangible, reliability, responsibility, assurance, empathy and information system aspects. The findings in this evaluation study indicated that the tangible aspect was felt satisfied by the majority of students. Likewise, the aspects of reliability, responsibility, assurance, empathy, and information system were felt satisfied by the majority of students. Even so, there are several aspects of each variable that need to be improved because there are many students who feel dissatisfied and even dissatisfied with the services provided.
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