The paper examines factors influencing online purchase intention of Vietnamese. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), the study develops a theoretical model including four explanatory variables of online purchase intention: performance expectancy (PE), social influence (SI), effort expectancy (EE) and facilitating conditions (FC). The empirical results obtained in a sample of 204 valid interviewees reveal the statistically significant and concurrent impact of the mentioned determinants on the intention to purchase online. Among them, performance expectancy (PE) and social influence (SI) exert the most significant influence. The findings provide guidance for online firms to improve their conditions and develop marketing strategies in order to highlight efficiency, ease of use, and convenience; become a trend of social communities and then encourage the online purchase.

The paper focuses on understanding fintech and the application of fintech in the banking sector in Vietnam. To solve this research objective, the authors analyze fintech development trends, especially the fintech application in the banking sector in Vietnam. To improve the quality of fintech services at banks, the authors conducted consideration of factors affecting customers' intention to use fintech services. To accomplish this, the authors collected data through a survey of 620 customers of the banks located in Ho Chi Minh City -the largest economic center in Vietnam. For the analytical method, the authors used multivariate regression to estimate the research model. Research results show that fintech service is very important for the banking sector in Vietnam. Moreover, this paper has achieved great success by identifying the factors that influence customers' intention to use fintech services. Accordingly, the intention to use fintech (INT) services is positively affected by the perception of usefulness (PU), social impact (SI), customer trust (TRU), and perceived ease of use (PEU). Based on the results of this study, bank managers will have a basis to improve the quality of fintech services. Not only that, the results of this study are also valuable for policymakers and researchers.

This paper gives first empirical evidence from Vietnam, an emerging country, on the impact of financing decision on firm performance in Vietnam. The study uses data of 102 non-financial firms listed on Ho Chi Minh Stock Exchange (HOSE) in the 2008-2018 period. Generalized method of moment (GMM) is employed to overcome drawbacks of the model to assure stable and efficient findings. In this study, return on assets (ROA) is utilized to measure firm performance. Further, financing decision is measured by three indicators: total debt to total assets (TDTA), long-term debt to total assets (LTDTA), and short-term debt to total assets (STDTA). Besides, firm size (SIZE), economic growth (GDP) and inflation rate (INF) are also used as control variables. The paper reveals that firm performance is significantly correlated with financing decision. The findings confirm that the increase in debt use decreases firm performance. Therefore, it is recommended that firms should be chary of using debt to finance business operation as it can lead to bad effects on their performance. The results also report the positive effects of inflation rate on financial development. Accordingly, some strong implications are suggested in order that the authorities and management can develop suitable policies to improve firm performance and aim to a sustainable and steady development.

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Supply chain finance has become an interesting research topic which attracts lots of attention from scholars recently, particularly after the global financial crisis. However, only few studies have examined the causal relationship between supply chain finance and firm performance. More specially, there is a big research gap when almost none of existing research has analysed the nonlinear impact of supply chain finance on firm performance. With this aim, this paper succeeds in giving first empirical evidence on the U-shaped nonlinear relationship between supply chain finance and the performance of seafood firms in Vietnam. Specifically, a bad performance of supply chain finance (the increase in cash conversion cycle -CCC) causes a lower firm performance (FP). Nevertheless, if any decrease in firm performance reaches its minimum (CCC*), the restructuring of the firm will gradually improve it. In addition, firm performance is significantly influenced by controlled variables of firm-specific, firm size (SIZE) and capital structure (CAP), and macroeconomic, economic growth (EG), factors. The findings are valuable for the management as well as scholars in bringing a more comprehensive perspective on the causal relationship between supply chain finance and firm performance.. 2020 by the authors; license Growing Science, Canada ©