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The tourist route system-models of travelling patterns Le système de l'itinéraire touristique-modèles de schémas de voyage Thor Flognfeldt jr. The tourist route system-models of traveling patterns "Travel to and from the destination site and experiences associated with these phases have been ignored. A better understanding of travel behaviour could assist in the marketing of secondary trips, staging areas, and minor attractions located in the vicinity of larger, more popular destinations. Such relationship requires the cooperation of the psychologist and the tourist professional. Travellers, not laboratory subjects, must be studied in transit, at hotels, in their homes, and on site. The tourist professional can make this integrative work possible by being sensitive to the importance and implications of this type of research." (Fridgen, 1984, p. 33). 1 Even though Fridgen is a social psychologist and this author is a geographer, our shared interest is in studying what happens during travel to and from a destination as an attempt of trying to understand the whole trip behaviour. Without such an understanding of the complete trip my view is that much of the on destination studies will be lacking important information. Since most tourists "like travelling", their en route behaviour must be regarded as an integrated part of their complete travel experiences. 2 This paper is about "routes", "sites" and "tourists". Numerous volumes have defined "the tourist", and those will not be repeated here. The focus of this presentation will, instead, mainly be on the routes used by the tourists and sometimes also about the sites along these routes. Of course, definitions of tourist and traveller types and segments will be used in connection with models and analysis. The tourist route system-models of travelling patterns Belgeo, 1-2 | 2013

This paper explores the potential in foreign markets for winter tourism in Norway and discusses the influencing factors explaining why foreign tourists visit and revisit Norway on ski vacations. In a decreasing market, it becomes increasingly important to destination managers and marketers to choose the right marketing strategies and direction. We focus on characteristics that influence and explain why foreign tourists choose to return. More than 3000 respondents from Sweden, Denmark, and Germany were asked for their image of Norwegian ski destinations and criteria for winter vacation selection. We fitted mainly hurdle and quantile regressions to gain consistent and less biased estimates. Stable snow conditions, combining alpine and crosscountry skiing, and no fees for the latter are some of Norway's competitive but seldom marketed advantages, and especially towards repeat visitors. Repeaters typically prefer self-catering accommodation and are less price sensitive. Surprisingly, foreign ski tourists are not very interested in other snow-based activities or cultural attractions. Despite repeaters constituting the majority of foreign ski tourists, neither the national development and marketing agency (Innovation Norway) nor local tourist organizations and marketers have a strategy for targeting them. We recommend a shift from profile marketing towards segmented marketing, aimed especially at the repeat-visitor segment.