The airport collaborative decision-making (A-CDM) network brings together airports, airlines, and air navigation service providers to share timely and accurate information in order to facilitate optimal decision-making, plan operations and improve air traffic management. Research found that aviation service quality can be improved by integrating the A-CDM network and SERVQUAL together with Kano’s model to enhance service quality and improve network operational efficiency. The theory and methods of the A-CDM network combined with information technology and process innovation can maximise the serviceability of the aviation industry to improve network operation at the airport concerned.
This paper proposed a conceptual model to contribute the development of airport terminal service quality by conducting an empirical investigation intocustomer value co-creation behavior in Airport terminal service. The research approach to develop a scale to measure passenger expectations of airport terminal service quality, provide the airport service model to reach the passenger expectation and improved service quality. Research finding the airport service improvement with the top service quality and high rank in the business competitions. The proposed service quality framework comprised of 5 service quality dimension called RATER model which consider passenger perception in 22 criteria to measure and integrate with Kano’s Model in airport service measurement to find the Satisfaction Index (SI) and Dissatisfaction Index (DI) of passenger perception. Airport operations and management team can use the developed quality framework to improve airport service quality. The research value is to extended service quality level by provides a comprehensive service management in airport operations to meet the passenger expectation to improved image. The newly developed conceptual model with SERVQUAL and Kano’s Model integrated.
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