The author proposes a framework for self-regulation in a global setting, concentrating on the industry level of economic activity. He first reviews industry self-regulation in a domestic setting and then extends the discussion to the global setting. He concludes with a discussion of his framework, which can serve as a springboard for further theory development and research.
The benefits of teaching the undergraduate capstone marketing management course with a project approach are reviewed, and a detailed example of a project involving building a marketing plan for a client organization is provided.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.