This article examined and measured corporate social responsibility's (CSR) affection for green brand equity in the banking sector based on customer perception in the emerging market. The findings showed the importance of CSR in creating overall green brand equity through green brand association, green brand satisfaction, and green brand trust. The research results contribute significantly to expanding the corporate social responsibility theory. Moreover, managers can consider the research findings to develop strong green brand equity in customers' perception by promoting positive social responsibility activities and programs to increase interaction, satisfaction, and trust of customers towards green product brands. However, the research has several limitations, especially in geographical sampling size and sampling techniques.

This study aims to examine and measure the influence of working environment, income, leadership style, relationship with colleagues, and education and promotion opportunities on the employee engagement in the real estate business during the outbreak of the Covid-19. The research applied both qualitative and quantitative methods. A group of 385 employees working in real estate in Ho Chi Minh city was surveyed online to test the theoretical model. The collected data was analysed by Cronbach’s alpha and exploratory factor analysis, multiple regression analysis with the support of SPSS 20.0 software. Results showed that all mentioned factors have influenced employee engagement, in which salary, bonus and welfare are the most important factors.