Along with the development of the Internet and technology, food retailers have increasingly adopted online channels that enable consumers to buy food products online. This research aims to investigate the factors that influence consumer attitude and intention towards online food purchasing. A research framework was developed by combining the technology acceptance model with website trust, which is an important facilitator of online shopping. Using an online survey, data were obtained from 319 online food shoppers in an Asian emerging economy, i.e., Vietnam. Results from structural equation modeling show that perceived usefulness, perceived ease of use, and website trust are important drivers of attitude towards online food purchasing. Among these drivers, perceived ease of use has the greatest impact on attitude. Additionally, attitude and website trust exert a direct and positive effect on intention towards online food purchasing. Taken together, these findings have important managerial implications for key stakeholders, such as online food retailers, associations, and policy makers. One key implication is that online food sellers must endeavor to make their websites simple to use, easy to navigate, reliable, and secure. Several potential caveats for future research studies are also presented in this paper.

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As a result of a rise in disposable incomes, population growth, and urbanization, sausage consumption in Vietnam has increased significantly over the last decade. To meet the higher demand from the local market, meat processors must establish an appropriate supply chain with identified sources to ensure food safety and good quality at a reasonable cost. This paper tries to assess the purchasing activities in the sausage supply chain in Vietnam in general and at a specific company such as Mavin Foods in particular. An in-depth interview method was applied by authors to get data for insight procurement practice of Mavin Foods’ sausage supply chain. The paper reveals the company’s self-contained production chain (3F) that helps to control all stages of Mavin’s sausage supply chain with many opportunities and challenges.