PurposeThe purpose of this paper is to examine the relationships among the constructs of service quality, satisfaction, and behavioural intentions in passengers of three low‐cost carriers (LCCs) offering airline services in Thailand.Design/methodology/approachA large sample of 1,212 passengers who had travelled on LCCs in Thailand in the preceding 12 months is surveyed to test four hypothesised relationships among the constructs of service quality, satisfaction, and behavioural intentions using structural equation modelling (SEM).FindingsThe study finds that the order of importance of the dimensions of service quality tested here is: flight schedules; flight attendants; tangibles; and ground staff. Passenger satisfaction with these service‐quality dimensions is found to be very important in explaining behavioural intentions. Satisfied passengers are mostly influenced by the schedule. Such customers engage in positive word‐of‐mouth communication and have high repurchase intentions. Dissatisfied passengers prefer to change airlines, rather than provide feedback to the LCCs.Research limitations/implicationsThe study has not definitively established causality among the constructs of service quality, satisfaction, and behavioural intentions. Moreover, satisfaction is based only on service quality. Future research should examine the causality and other possible satisfaction factors.Practical implicationsManagers of LCCs who have not traditionally placed a high priority on quality should be aware of the importance of service quality and passenger satisfaction in determining the behavioural intentions of passengers of LCCs.Originality/valueThe study provides an example of the use of a revised set of SERVPERF service‐quality dimensions. The study also posits passenger satisfaction and behavioural intentions in a single model in the context of LCCs in Thailand.
Purpose The purpose of the paper is to investigate the influence of firm resources and export intermediary resources on export performance using the resource-based view (RBV). Methodology Data was collected from 320 small and medium sized exporters from Thailand and the unit of analysis was an export venture. Cluster analysis and discriminant analysis were used to test whether the availability of firm resources and intermediary resources vary between different SME clusters. Finding Results show that the high performing cluster used their intermediary resources and their own internal marketing capabilities to a greater extent than lower performing clusters. Practical implications The findings are particularly important for resource-constrained SMEs, as they need to focus on developing marketing capabilities and choosing intermediaries with a high level of experience and knowledge for their particular export market. Originality value This research confirms the applicability of RBV in export literature extending current RBV theory. The findings in the paper indicate that the availability of firm resources as well as intermediary resources are important in determining export performance in an export-driven Thai economy. Research highlights The impact of firm resources and intermediaries resources on export performance was investigated. High performing firms used more intermediaries resources and own marketing capabilities. It is important to choose the intermediary with high level of knowledge and experience. Both firm resources and intermediary resources are important in determining export performance.
This paper describes a new 2DOF planar manipulator (PM) using coupled kinematics to manage the singularities. It is designed in order to overcome the singularity configuration of planar manipulators. Maoipulators are composed of five rigid links, five revolute joints and two actuators each actuating two of input links coordinated fashion, what we term coupled kinematics.. Coupled kinematics is an actuating arrangement. It may be defined as a pair of axial rotations, which are distributed by an actuator at varieties of parameters, which depend transmission ratios of mechanism. Using the geometrical approach, the position of end-effector is obtained. Matching the velocity of endeffector from hvo branches, the input and output velocities relation can be derived Considering the coupled kinematics effects, Jacobian matrix is determined. We show that, by mean of proper tuning of the parameters of coupled kinematics, the singularity manifold can be substantially simplified. Finally, Dote that kinematic coupling can be implemented using mechanical or electronic hardware.
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