The primary aim of this paper is to conceptualise the influence of shopper religiosity on perceived risk and the moderating role of moral potency when purchasing religiously questionable products from retailers. An extensive review of extant literature was undertaken, drawing together the General Theory of Marketing Ethics and the concept of moral potency, in a retail context. A conceptual model is developed that provide the basis for future inquiry. The model elucidates the complex relationships between the dimensions of religiosity and social and psychological risk and then explains the moderating role of moral potency. The model offers a strong psychological explanation of how a shoppers' religion may increase their perceptions of risk in a purchase situation. The model also argues that risk perceptions may be heightened (or lessened) as a result of the shoppers' personal responsibility, confidence and courage. Retail managers may choose to implement this model in order to better predict shopper adoption behaviour of new religiously questionable products. The model allows for future empirical examinations across multiple shopping contexts and may be employed to estimate levels' demand for new products based on the extent of religiosity, moral potency and risk. The role of religion within retailing and shopping behaviour is emergent. Extant retailing literature has previously overlooked the role of religion as an antecedent to risk and the role of moral potency in moderating that relationship. This is the first paper to highlight these gaps and propose a testable model. Copyright © 2016 John Wiley & Sons, Ltd.

Previous research on child development advocates that motivating children to make a choice to forfeit their own toys with others develop sharing behavior in later life. Borrowing the conceptual background from the child development theory, this study proposes a model of knowledge sharing behavior among individuals at the workplace. The study proposes a unique conceptual model that integrates the cognitive/behavioral, and other childhood theories to explain the knowledge sharing behavior among individuals. The study uses psychological, cognitive, behavioral and social learning theories to explain the development of altruistic behavior in childhood as a determinant of knowledge sharing behavior. This study develops and empirically tests a research framework which explains the role of childhood experiences in developing altruistic behavior among children and the translation of this altruistic behavior into knowledge sharing behavior later in their professional life. This study explores those relationships using PLS-SEM with data from 310 individuals from Pakistan. The study concludes the role of parents and child-rearing practices as central in developing children's altruistic attitude that leads to knowledge sharing behavior in their later life. The implications and future research directions are discussed in details.

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PurposeState funding is being reduced for higher education institutes (HEIs) is linked to several checks such as performance-based incentives (Hagood, 2019). This forces HEIs to look for other options for funding. Endowment funds are now becoming the main source of revenue for HEIs (Sörlin, 2007), largely provided by alumni. Thus, this study aims to examine the factors that lead to donor behavior in terms of university endowment funds.Design/methodology/approachBased on a sample of 627 participants in the survey from public universities in the Kingdom of Saudi Arabia (KSA) and 625 from public/private universities of the United States of America (USA), the authors conducted a cross-sectional survey-based analysis. Hypotheses were tested with regression analysis.FindingsThe results revealed that in the USA, donors with substantial prestige within the institution are more likely to contribute to the endowment fund; however, in the KSA, this relationship was insignificant. Additionally, this study found that participation, brand interpretation and satisfaction positively impact identification with an organization, leading to donor behavior.Research limitations/implicationsThis research has successfully identified psychological factors for endowment funding; however, mediating or moderating variables affecting donor behavior should also be considered. Further, this study considers only two countries, the KSA and the USA; therefore, a larger cross-cultural context warrants more investigation.Practical implicationsOverall results revealed several means through which the administrators and practitioners may efficiently manage and increase university endowment funds flow. This study's novelty is to conduct a cross-national investigation and identify the psychological factors of donation behavior toward university endowment funds, providing an opportunity for HEIs to understand the psychological factors in detail and motivate their alumni to be one of the important sources of funding even in developing countries.Originality/valueMany psychological factors underlie alumni's engagement in volunteerism and donation activities, especially in cross-national settings. Following social identity theory, this study explored identity-based donor behavior in terms of supporting universities through endowment funding.